Job description

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.

Join us in contributing to our continued success!

Join Expana as our Director of Demand Generation

Drive global growth, lead dynamic teams, and shape the future of marketing with us.

Are you a strategic thinker with a passion for building high-impact marketing programs that fuel business growth? Expana is looking for a Director of Demand Generation to lead our global customer acquisition and pipeline generation efforts.

In this key leadership role, you’ll own our multi-channel demand strategy, manage a team of talented specialists, and work closely with cross-functional teams to deliver measurable results. If you thrive in a fast-paced, collaborative environment where creativity meets performance, we’d love to hear from you.

What You’ll Do

Lead Strategy & Growth

Develop and own a global demand generation strategy focused on acquiring new customers and growing existing accounts

Align marketing efforts with sales and business goals, ensuring strong collaboration across teams

Partner with brand, content, and comms leaders to amplify thought leadership and drive pipeline impact

Inspire & Manage a High-Performing Team

Lead and support a growing team of demand generation specialists

Foster a culture of accountability, continuous learning, and results

Jump in when needed to keep campaigns on track and maintain momentum

Optimise & Experiment Across Channels

Oversee execution across paid media, email, SEO, webinars, ABM, events, and more

Analyse performance across campaigns and reallocate resources to maximise ROI

Champion innovation through testing and data-driven decision-making

Measure What Matters

Monitor and report on key metrics including CAC, pipeline contribution, and channel ROI

Ensure budget and team resources are effectively allocated

Present insights and recommendations to the CMO and senior leadership

What You’ll Bring

Experience leading B2B demand generation programs (4+ years)

A proven track record running integrated campaigns across multiple channels

Experience managing teams and collaborating with Sales and cross-functional partners

Strong analytical mindset and comfort with data tools like Hubspot, Google Analytics, PPC platforms

Background in Data-as-a-Service (DaaS) is preferred but we will consider a solid background in a similar environment such as SaaS

Skills That Set You Up for Success

Strategic mindset paired with executional excellence

Confident communicator and effective collaborator

People-first leadership approach

Comfortable in a fast-paced, evolving environment

Highly organised and results-driven

We’re a mission-driven business that believes in empowering our people, valuing diverse perspectives, and celebrating impact. You’ll be part of a supportive and ambitious team that’s shaping the future of demand generation — globally.

Our Core Values at Expana

At Expana, we take great pride in our core values, which guide our actions and shape our culture:

Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.

Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.

Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.

Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.

In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.

It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.

Required profile