Job description

Are you prepared to explore the ever-changing landscape of global commodity prices, forecasts, and market intelligence? Expana is a leading independent provider of this data for the food, consumer packaged goods (CPG), and capital goods industries. We offer our data and insights through various cloud-based SaaS products, as well as APIs and Data Feeds.

Join us in contributing to our continued success!

Paid Ads Manager – Drive Performance, Fuel Growth

Are you a data-driven marketer with a passion for paid media? At Expana, we’re looking for a Paid Ads Manager to take the lead on our performance marketing strategy — managing, optimising, and scaling paid campaigns that deliver measurable pipeline and revenue results.

Reporting to the Director of Demand Generation, you’ll run campaigns across search and paid social, collaborate with cross-functional teams, and use data to fine-tune everything for maximum impact. If you thrive on performance metrics, creative testing, and platform experimentation — we want to hear from you.

What You’ll Be Doing

Plan & Launch Campaigns That Convert

Design and manage paid ad campaigns across search, paid social, and other channels

Write compelling ad copy that gets attention and drives action

Collaborate with design and content teams to bring campaigns to life

Ensure campaign messaging aligns with product positioning and brand voice

Optimise for Impact

Monitor performance daily and adjust strategy based on real-time results

Run A/B tests on creatives, copy, and landing pages to improve ROI

Stay ahead of digital ad trends and test new formats and platforms

Track key metrics like CAC, ROAS, and pipeline contribution, and present insights regularly

Own Budgets & Partnerships

Manage spend across platforms to maximise performance within budget

Work closely with external agencies to ensure consistent, effective campaign delivery

Identify new opportunities for growth and share recommendations backed by data

What You’ll Bring

2–4 years of hands-on experience running paid media campaigns (B2B preferred)

Deep knowledge of Google Ads and LinkedIn Ads

Strong copywriting skills and an eye for creative that converts

Experience with HubSpot, Salesforce, or other CRM/marketing tools is a plus

Analytical mindset — you know your way around data and use it to guide decisions

Background in DaaS preferably but we will consider SaaS or technology industries

Familiarity with ROAS, CAC, and other key demand generation metrics

Comfortable managing multiple campaigns and tight deadlines

Proactive, collaborative, and always looking to test and learn

We’re a global, fast-growing company at the intersection of data and intelligence. In this role, you’ll have the freedom to innovate, the support to succeed, and the visibility to make a real impact. Join a team that values creativity, ownership, and measurable outcomes.

Our Core Values at Expana

At Expana, we take great pride in our core values, which guide our actions and shape our culture:

Brilliance: We strive for excellence in everything we do, pushing the boundaries of creativity and innovation to deliver outstanding results.

Connected: We believe in the power of collaboration and communication. By fostering strong relationships within our teams and with our partners, we create a supportive environment that drives success.

Make a Difference: We are committed to making a positive impact in our industry and community. Our actions reflect our dedication to sustainability, social responsibility, and delivering value to our stakeholders.

Other values such as trust, transparency, creativity, and ownership define our brand and company culture. These qualities are what we seek in our teams as well. Your unique communication style and optimistic vision will inspire harmony with colleagues, customers, and business partners. Your commitment to excellence and strong relationship skills are also valued. Positive energy and strategic skills are key to succeeding at Expana. We value both individual success and collaboration, seeking dynamic team players who think outside the box. Everyone's development is integral to our collective success, so we foster and support each person's strengths and talents.

In return for your hard work and dedication, we offer fantastic rewards. Please note that we operate with an agile working model, allowing for remote work and occasional travel to our offices.

It is important to mention that we use E-Verify with third-party suppliers in our hiring practices to ensure compliance with employment laws.

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