Sales Development Manager, APAC

Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.

With presence in more than 50 countries, whether you know us or not, you’ve definitely used our tech. We reach every phone on earth, with over 147 billion conversations every year.

Sinchs core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 3,000 employees across 55 different countries.

As we continue to expand in the APAC region, we are looking for a Sales Development Manager to drive pipeline growth, lead generation, and outbound prospecting efforts, ensuring our Sales Development Representatives (SDRs) are successful in generating demand for Sinch’s enterprise solutions.

The Sales Development Manager will lead and develop a team of both inbound and outbound Sales Development Representatives (SDRs), driving pipeline for the Sales team. This role is responsible for optimizing SDR processes, ensuring high lead conversion rates, and executing demand generation strategies to accelerate pipeline growth. You will work closely with Sales, Marketing, and Revenue Operations to refine lead qualification criteria, enhance outreach strategies, and improve sales engagement metrics. The ideal candidate is a datadriven leader with a passion for coaching, process improvement, and demand generation in a highgrowth B2B SaaSCPaaS environment.

Key Responsibilities include:

• Recruit, train, and manage a team of Inbound & Outbound SDRs, ensuring they meet performance targets.
• Develop a highperformance culture by setting clear expectations, providing coaching, and fostering professional growth.
• Own MQL & SQL generation goals, ensuring a consistent flow of highquality leads into the sales pipeline.
• Oversee inbound lead qualification, ensuring fast response times and effective nurturing.
• Develop and refine outbound prospecting strategies, equipping SDRs with the right messaging and tactics to engage key decisionmakers.
• Collaborate with Marketing to optimize ABM (AccountBased Marketing) campaigns, webinar followups, and eventdriven lead outreach.
• Implement datadriven lead qualification frameworks (BANT, MEDDIC, etc.) to improve conversion rates.
• Define SDR KPIs (e.g., response times, conversion rates, meetings booked, pipeline contribution) and continuously optimize performance.
• Work with Revenue Operations to improve CRM hygiene, automation, and reporting processes.
• Partner with Product & Enablement Teams to ensure SDRs are wellequipped with knowledge of Sinch’s solutions and competitive positioning.

• To be successful, you will possess the following skills and attributes:

  • Proven experience in sales development, business development, or demand generation within a B2B SaaS or CPaaS environment.
  • Expereince leading SDR or BDR teams, with a track record of driving pipeline growth.
  • Familiarity with lead qualification frameworks (BANT, MEDDIC, etc.) and sales engagement tools like Salesforce, Outreach, or HubSpot.
  • Understanding of ABM, outbound prospecting, and inbound lead conversion best practices.
  • Strong coaching and mentoring skills to develop and support a highperforming team.
  • Analytical mindset, with the ability to track and optimize sales metrics and pipeline trends.
  • Collaborative approach, able to work effectively with Sales, Marketing, and Revenue Operations teams.
  • Ability to thrive in a fastpaced, highgrowth environment and adapt to evolving priorities.

  • We dream big — for our company, our customers, and our employees — and we hire the best talent worldwide to help us bring our vision to life. We have a local presence in more than 60 countries — probably somewhere near you!

    We are committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility and welcomes diversity.

    Our values of Dream Big, Win Together, Keep it simple and Make it Happen are the foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.

    We value our team by offering:

    • WORK FROM HOME: Our flexible remote work offering allows you to work from home, where you can be the most productive and successful.
    • CELEBRATE YOU: By providing a day off for your birthday, we want you to take the time to celebrate the year your have had with your nearest and dearest.
    • TAKE A BREAK: Enjoy a generous annual leave program. We value balance and understand that performance at work requires time to rest at home andor rejuvenate on vacation.
    • STAY HEALTHY: We offer comprehensive market competitive medical insurance. A variety of supplemental plans are also provided to meet your individual needs.
    • STAY CONNECTED: Receive a generous monthly home internet allowance.
    • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

    • If you are looking for the next opportunity in your career and want to work for a people focused, growing tech company, then Apply Now.