Conversion Rate Optimization (CRO) Manager

Who We’re Looking For - Reporting to the Senior eCommerce Optimization Manager, we are seeking a Conversion Rate Optimization (CRO) Manager to play a crucial role in enhancing the performance of our website. This individual will be instrumental in driving data-informed decisions, developing and executing A/B and multivariate tests, and ultimately improving user experience and conversion rates across our website and applications. This role requires a strong analytical mindset, a passion for understanding user behavior, and the ability to translate data insights into actionable testing strategies. The role will collaborate closely with design, development, product, and marketing teams to implement and iterate on optimization initiatives

Keys to Success - As a member of the Direct to Consumer (D2C) team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you. 

Responsibilities:

• Own the set up and configuration of A/B, multivariate, and personalization campaigns within testing platforms, leveraging both pre-built templates and custom configurations 
• Draft clear, strategic test requirements, specifications, and user stories for handover to design and development teams, ensuring clarity and feasibility 
• Leverage analytics platforms (e.g., GA4), heatmaps, session recordings, and user feedback to identify optimization opportunities, develop hypotheses, and define test priorities 
• Partner with design and development teams to ensure accurate and timely implementation of test variations
• Shape and continuously evolve the CRO roadmap, Contributing to the prioritization and aligning experimentation strategy with business goals 
• Independently troubleshoot and resolve campaign setup and performance issues, utilizing HTML and CSS skills for adjustments and debugging 
• Thoroughly quality check campaigns across various browsers, devices, and operating systems prior to launch  
• Validate tracking and reporting mechanisms to confirm accurate performance measurement before and after campaign launch 
• Continuously monitor the performance of live CRO campaigns, identifying trends and potential areas for further optimization 
• Utilizing basic design software skills, create basic test concept mockups and user flows for communication with the design and development teams 
• Present test results and recommendations to stakeholders across different teams, effectively communicating the impact of CRO efforts 
• Support UX research, including competitive analysis, usability evaluations, and analysis of user behavior patterns 
• Lead and execute on user testing sessions, gathering direct feedback to inform optimization strategies 
• Other duties as required

Qualifications:

• 5+ years of experience executing on end-to-end Conversion Rate Optimization (CRO) programs - from data analysis and hypothesis generation to test implementation, iteration, and reporting 
• Deep understanding of A/B testing and personalization methodologies and platforms (e.g., Optimizely, VWO, Adobe Target) 
• Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable strategies 
• Working knowledge of HTML and CSS for troubleshooting and minor campaign adjustments 
• Familiarity with website analytics tools, particularly Google Analytics 4 (GA4), with the demonstrated ability to build reports, analyze data, and extract actionable insights 
• Proficient in using design tools like Figma to create basic mockups and wireframes that articulate user journeys
• Strong detail-oriented approach with a proven ability to effectively drive projects forward through clear and proactive communication of requirements and collaborative engagement with cross-functional stakeholders 
• Strong written and verbal communication skills, including the ability to present findings and recommendations clearly and persuasively 
• Experience with user research methodologies and tools is a plus 

MANSCAPED® Benefits 

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance. 

• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover. 

• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.  

• We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work. 

• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match.  

• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind. 

• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events. 

• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered. 

• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them. 

• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times. 

• We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage. 

• Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze. 

• Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being. 

• We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family! 

• We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements. 

• We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you. 

• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.