Offer summary

Qualifications:

Proven experience in Conversion Rate Optimization (CRO) or digital marketing., Strong analytical skills with proficiency in tools like Google Analytics, heatmaps, and A/B testing platforms., Educational background in marketing, data analysis, or related fields is preferred., Ability to collaborate with cross-functional teams and translate data insights into actionable strategies..

Key responsibilities:

Manage and optimize CRO efforts across multiple brands and funnels.

Design, launch, and monitor A/B and multivariate tests to improve user conversion.

Analyze user behavior data to identify optimization opportunities, especially in checkout and upsell areas.

Collaborate with teams to implement improvements and document test outcomes.

Job description

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Conversation Rate Optimization (CRO) Specialist and let’s impact billions together!

Our Treats:

Remote work. Whether it's your home office, a cozy cafe, or a scenic spot across the globe, you have the autonomy to choose your workspace.
Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
Personal development opportunities. Improve yourself through training online.
Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
Our company products. Get exclusive access to our health and wellness products.
Flatwork culture. The chance to influence the company right from the start.
Team spirit. Enjoy regular team-building activities and engaging online events.
And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.

Bits of your job:

Take ownership of CRO efforts across multiple brands and funnels.
Launch and monitor A/B tests via our internal A/B testing tool.
Analyze user behavior using tools like Google Analytics, Microsoft Clarity, and heatmaps to uncover optimization opportunities.
Run and manage A/B and multivariate testing-set up hypotheses, track results, and interpret findings.
Identify high-impact areas for improvement across the user journey (especially checkout and upsells).
Translate insights into actionable improvements that increase CR, AOV, and user satisfaction.
Collaborate with cross-functional teams (design, marketing, product, IT) to plan and execute changes.
Document test results and share key learnings with the broader team.

Required profile