Offer summary

Qualifications:

5+ years experience in B2C performance marketing, preferably in agency, travel, or e-commerce sectors., Proven track record in growth marketing, customer acquisition, and conversion optimization for digital products., Strong technical understanding of marketing, web, and app technologies, with proficiency in analytics tools and experimentation frameworks., Excellent communication skills in German and English; Dutch language skills are a plus..

Key responsibilities:

Define the strategy and OKRs for the 'Marketing and Conversion' tribe to achieve growth targets.

Lead and coach three squads (Marketing, Web, App) to foster autonomy and accountability.

Drive customer acquisition through channels like SEA, affiliate, and app, and enhance retention via CRM, automation, and personalization.

Align team efforts on conversion optimization and promote a data-driven, customer-centric mindset.

Job description

What you can expect

We are looking for a customer-centric marketing leader with a strong performance and data-driven mindset. You bring deep expertise in SEA, affiliate and CRM. With proven experience in Conversion rate optimization, you drive measurable impact through clear KPIs. As an agile leader and mentor, you empower autonomous squads, foster cross-functional collaboration, and effectively manage the different stakeholders. As part of the management team, you can shape and translate strategy into operational goals. A solid technical understanding enables you to bridge business goals with digital development.

Your responsibilities:

You define the strategy of the Tribe “Marketing and Conversion” and the OKRs to fulfill ambitious growth targets
As a tribe lead, you are an agile leader of three squads (Marketing, Web, App) with about 20 employees. You coach squad leads, foster autonomy and accountability. For the squad Marketing you are operationally acting as the squad lead.
As the lead for the squad Marketing you are responsible to drive customer acquisition through our channels like SEA, affiliate, app and create retention with CDP, CRM, automation, and personalization.
You align the experts in your squads on conversion optimization and cultivate a strong data analytics-driven mindset and a focus on Customer centricity

What you should bring

You bring 5+ years experience in B2C performance marketing (agency, travel- or e‑commerce company)
You have a proven track record in growth marketing, customer acquisition and conversion optimization in digital products
You have worked with tech- and product-teams before and are experienced in mentoring and cross-functional team leadership
You are metric-driven and have a track record on customer-centric approaches
You have a solid understanding of Marketing-, Web-, and App-Technologies and are skilled with analytics tools and experimentation frameworks
You are an excellent communicator and problem solver and are fluent in German and English, Dutch would be an advantage
You love camping

What we offer

Ownership of a mission-critical tribe
Impactful cross-functional collaboration in a fast-moving environment
A good mix of agile start-up and grown professional structures
A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
Flexible working hours, home office, work abroad, hybrid working
An appreciative work culture and atmosphere in an international team
Best hardware of your choice, modern tools
Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
30 vacation days
A camper for your short trip or vacation
Regular company parties and events
Various employee discounts, e.g. Travel Industry Card

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About us

PiNCAMP is the camping startup of ADAC, ANWB and TCS - in Germany, the Netherlands and Switzerland, as well as throughout Europe. An international team of more than 80 digital experts digitises the camping industry by combining the experience and reputation of our shareholders with the speed of an agile start-up. Our goal is to be Europe's leading camping platform. For our further growth we are looking for passionate hands-on people who want to grow with us and are eager to build an excellent product for campers and campsites alike.

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