VP Analytics

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, and Network Solutions. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

The VP of Analytics will oversee the development and execution of a comprehensive data strategy that drives insight into customer behavior, financial performance, marketing effectiveness, and product usage. This executive leader will be responsible for optimizing key subscription metrics, including customer lifetime value (LTV), customer acquisition cost (CAC), monthly recurring revenue (MRR), bookings, billings, and GAAP revenue.

You will collaborate closely with Marketing, Product, Finance, and Operations teams to design and deliver actionable insights, with a focus on customer segmentation, price elasticity analysis, churn prediction, and website analytics.

What you’ll do & how you’ll make your mark.

• Lead and grow a high-performing analytics and data science team to support strategic decision-making across the business.
• Develop and own models and dashboards to track and optimize LTV:CAC ratio, MRR, bookings, billings, churn, and GAAP revenue.
• Conduct in-depth customer segmentation to identify high-value cohorts and inform personalized marketing and retention strategies.
• Analyze price sensitivity and elasticity to optimize subscription pricing across products, customer types, and geographies.
• Partner with marketing to evaluate campaign effectiveness and improve customer acquisition targeting and ROI.
• Collaborate with product teams to understand user behavior and engagement via website analytics, conversion funnels, and feature usage data.
• Deliver insights that improve customer retention, upsell/cross-sell, and product development.
• Establish strong data governance and ensure accuracy, consistency, and accessibility of data across the organization.
• Present key findings and recommendations to executive leadership and board stakeholders.

Who you are & what you’ll need to succeed.

• Experience leveraging both internal and external data sources, such as competitive benchmarks, industry trends, and third-party customer data—to enhance analysis and inform strategic business decisions.
• 10+ years of experience in analytics, with at least 3-5 years in a leadership role within a SaaS, subscription-based, or e-commerce-focused business model.
• Proven success in driving improvements in lifetime value, CAC, MRR, and other key SaaS financial metrics.
• Deep knowledge of customer segmentation, churn analysis, website analytics, and price elasticity modeling.
• Strong command of data tools and languages such as SQL, Python, R, Looker, Tableau, or similar BI platforms.
• Experience working closely with Finance on GAAP revenue recognition, forecasting, and growth planning.
• Exceptional communication and storytelling skills, with the ability to translate complex data into executive-level insights.
• Bachelor’s degree in a quantitative field (e.g., Economics, Mathematics, Statistics, Computer Science); Master’s or MBA preferred.

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment. 
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally. 
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! 

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.