Competitive Intelligence & Client Advocacy Manager

Job Description:

The Competitive Intelligence & Client Advocacy Manager plays a pivotal role in arming the organization with strategic insights and client voice to drive growth and differentiation in the market. This role is responsible for gathering, analyzing, and distributing competitive intelligence to inform product strategy, sales enablement, and marketing initiatives. In parallel, this role leads the development and execution of a scalable client reference and advocacy program—amplifying customer success stories and strengthening go-to-market efforts across channels, including sales cycles, marketing campaigns, and analyst relations.

• Monitor and analyze competitor activity, market trends, pricing, product capabilities, and positioning to inform strategic decision-making.
• Deliver clear, actionable intelligence to support product differentiation, sales enablement, and go-to-market strategies.
• Create and maintain competitive assets—including battlecards, comparison matrices, and win/loss analyses—to empower sales and product teams.
• Collaborate with Product, Sales, and Marketing to identify strategic opportunities and integrate insights into roadmaps, campaigns, and messaging.
• Build and manage a scalable client reference and advocacy program that supports sales cycles, marketing initiatives, events, and analyst relations.
• Cultivate relationships with high-satisfaction clients willing to serve as peer references, testimonial sources, and brand advocates.
• Fulfill client reference requests across key channels such as RFPs, media, analyst outreach, and speaking engagements.
• Amplify authentic client voices across owned and third-party platforms to drive trust, awareness, and market credibility.
• Act as a strategic voice of the client, ensuring internal alignment with market needs and buyer perceptions.
• Perform other duties that support the overall objective of the position.

Education Required:

• Bachelor's degree in Marketing, Communications, or related discipline.
• Or, any combination of education and experience which would provide the required qualifications for the position.

Experience Required:

• 4+ years of experience in a professional environment.
• 4+ years healthcare experience
• 4+ years of experience in a customer service, Business to Business (B2B), Healthcare IT, software, client reference, or client success environment.
• 3+ years of experience coordinating and/or supporting a program or project.
• Proven experience in competitive intelligence, customer marketing, or product marketing—preferably in SaaS or healthcare technology.

Knowledge, Skills & Abilities:

• Knowledge of: Best practices employed in competitive intelligence, market trends and insights, win/loss interview process, client advocacy, client satisfaction, customer service, and sales strategies. Healthcare software/IT, client reference programs, or client success. CRM and marketing systems, Microsoft Office Suite.
• Skill in: Strategic thinker with the ability to translate complex market dynamics into clear, business-impacting insights. Strong interpersonal and communication skills to build trust with clients and influence internal stakeholders. Organized, time management, critical thinking, problem solving.
• Ability to: Work in a fast-paced environment; stay organized, prioritize workload, multi-task, and meet deadlines. Establish and maintain effective working relationships.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.