Marketing Manager - CARFAX for Police

Description

• Execute programs designed to raise brand marketplace awareness, generate leads, and support BD and partnership sales. 
• Understand the needs and issues of our public safety partners through market research, direct interaction with our customers, and members of the BD, sales, and account management teams.
• Partner closely with the BD and partnership sales teams to build compelling campaigns that appeal to our target audiences and support the sales strategy. 
• Leverage our marketing automation systems (Marketo), CRM (Salesforce), and design software (Canva, Contentful) to scale our partnership sales and enablement. 
• Build enablement marketing programs and assets to ensure partners are equipped with the necessary tools and resources to onboard and utilize our solutions. 
• Communicate marketing plans and ensure alignment across cross-functional stakeholders. 
• Identify and manage participation in public safety industry events to build brand awareness and drive engagement. 
• Test and analyze campaign/program performance and modify as necessary to maximize results.

• Strong Interpersonal Skills – able to interact and communicate effectively across multiple business areas.
• Results-Oriented – self-motivated to achieve departmental marketing, sales, and business goals with a sense of urgency.
• Analytical – skilled at measuring campaign results and applying learnings to future efforts.
• Exceptional Communicator – skilled at storytelling in the voice of the customer with strong written and verbal communications abilities.
• Ability to Execute – takes creative ideas and turns them into effective marketing messaging and campaigns.
• Data-Driven – uses specific customer data and prior learnings in order to create compelling, targeted prospect campaigns.
• Reliable – delivers results with high levels of quality, thoughtfulness, and skill.
• Creative – have a natural curiosity and record of coming up with creative, out of the box ideas, concepts and approaches.
• Bachelor’s degree required.
• Marketing generalist with strong marketing automation experience.

• Competitive compensation, benefits and generous time-off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.

• 10X Virginia Business Best Places to Work
• 9X Washingtonian Great Places to Work
• 10X Washington Post Top Workplace
• 3X St. Louis Post-Dispatch Best Places to Work

About CARFAX

CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

US Equal Opportunity Employer Statement: CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.

Canadian Equal Opportunity Employer Statement: CARFAX Canada is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.

We’re committed to providing accommodations by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email [email protected].