Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, we recommend expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Founder Natalie Gordon started Babylist in 2011 when she was pregnant with her first child after realizing the limitations of existing baby registry options. She launched it two weeks before her son was born. What began as a side project has become the generational brand in baby, leading the $67 billion baby products market as the trusted go-to solution for growing families. See for yourself at www.babylist.com. You can also see a list of open positions at www.babylist.com/jobs.

Who We Are

Babylist is the leading registry, ecommerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the goto destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com .

Our Ways of Working

Babylist thrives as a remotefirst company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purposedriven, and achieve results —together, from anywhere.

What the Role Is

Babylist is seeking a highly skilled and creative Senior Visual Designer to join our dynamic team. In this role, you will be a critical contributor to our growth initiatives, working closely with acquisition, brand, PR, and social teams to create compelling visual content that drives business results. As a key member of our design team, you will have the opportunity to lead highimpact projects across multiple channels while maintaining our brand standards.

Who You Are

57 years of design experience with proven success in acquisition marketing, brand campaigns, and social media

Proficiency in Figma and other design tools, with experience and interest in AIpowered design support tools

Strong portfolio demonstrating multichannel digital marketing campaigns and creative work with measurable business impact

Experience with performance marketing, creative, and AB testing methodologies

Excellent project management skills with the ability to handle specialized work across multiple initiatives

Exceptional communication and collaboration skills, with the ability to present design concepts to stakeholders and advocate for creative excellence

Thrive in a fastpaced environment, managing competing priorities

Proactive problem solver who identifies opportunities to use AI and automation to work efficiently