Offer summary

Qualifications:

At least 3 years of experience in digital marketing, especially performance marketing and B2B., Proficiency in managing large advertising budgets across platforms like Google, Meta, and LinkedIn., Experience in building and optimizing landing pages using CRO best practices., Strong skills in marketing analytics, experimentation, and familiarity with AI tools like ChatGPT..

Key responsibilities:

Manage and optimize digital advertising campaigns across multiple platforms.

Build, test, and optimize landing pages and conduct A/B testing.

Collaborate on go-to-market strategies and execute growth experiments.

Support operational tasks like hiring, onboarding, and building scalable systems.

Job Overview:We are looking for a Senior Growth Manager for M32 AI, a subsidiary of Wing Assistant (see m32.ai and trycentral.com ) to drive acquisition, conversion, and experimentation across all major digital channels. This is a handson, fullstack marketing role for someone with strong performance marketing foundations, creative problemsolving instincts, and the ability to operate across a broad range of marketing initiatives. You’ll work closely with our parent companys SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while we scale the team.

Key Responsibilities:
1. Performance Marketing
Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
Research keywords, create campaigns, manage bidding strategies, test creatives
Launch and experiment with new platforms (Reddit, XTwitter, TikTok, programmatic, etc.)
Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigour

2. Landing Pages & CRO
Build, test, and optimize landing pages (Framer experience strongly preferred)
Implement AB tests and multivariate tests to improve conversion rates
Track behavioral data using tools like Hotjar, GA4, Posthog, or similar

3. Strategy & Execution
Work closely with the SVP of Marketing on new gotomarket strategies
Ideate and execute scrappy growth experiments if something might work, you’ll try it
Own and drive special projects across lifecycle, funnel optimization, or community
Take on tasks as needed to move projects forward

4. Generalist Marketing Ops
Support hiring and onboarding of new marketing team members
Fill operational gaps across SEO, lifecycle, or comms as needed
Build repeatable systems and documentation to enable scale

5. Creatives & Copy
Ideally, you’re capable of producing and testing basic creatives
Strong written English and copy instincts can iterate on landing pages and ad copy
Bonus: familiarity with shortform video formats, motion graphics tools, or CanvaFigma

6. CrossChannel Growth
Assist with influencer outreach, comarketing, and affiliate testing
Manage email flows or lifecycle campaigns across onboarding, retention, and upsell
Help shape the narrative across touchpoints, working closely with product and content
Ideally, you have some experience with thought leadership content

Qualifications:Experience
3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B
Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
Experience building or optimizing landing pages with CRO best practices
Experience using AI tools such as ChatGPT, Claude, etc.
Ideally: startup or highgrowth company background
Ideally, have experience working on marketing for SaaS tools andor AI products

Skills
Deep understanding of marketing fundamentals, analytics, and experimentation
Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer
Strong copy instincts and design taste; capable of producing assets or guiding freelancers.
Experience with marketing automation tools like Zapier, n8n, Make, etc.
Bonus: experience with email marketing (Customer.io Klaviyo, Mailchimp, or similar), influencer outreachcampaigns

Mindset
Selfstarter who thrives in ambiguity and rapid iteration
Collaborative, lowego team player who’s willing to roll up sleeves and do the dirty work
Operates with urgency and prioritizes outcomes over activity
Excited to work across time zones and jump into different projects as needed

Benefits
Competitive compensation.
Equity grant.
Large pool of resources and team members to leverage.
Health insurance.
High level of autonomy control over activities.
Fast track to leadership.

Working Location:This is a remotefirst role. We welcome applicants from across Canada.