Offer summary

Qualifications:

3–5 years of B2B demand generation or growth marketing experience., Proficiency with tools like HubSpot, GA4, and LinkedIn Campaign Manager., Strong understanding of B2B buyer journeys and performance tracking., Excellent communication skills and ability to work asynchronously..

Key responsibilities:

Define and achieve quarterly marketing goals for leads and pipeline.

Lead multi-channel go-to-market campaigns across LinkedIn, email, and Google Ads.

Own and optimize the revenue operations stack and support sales enablement.

Analyze campaign performance, generate reports, and recommend improvements.

https:thinknectar.com

Nectar is a marketing agency that provides account management and creative services for established consumer products brands. Nectar primarily works with brands to scale their sales on thirdparty marketplaces like Amazon. However, Nectar also develops websites for its clients and manages their paid social and search, along with their email marketing. In addition to marketing and services, Nectar has its own analytics platform, iDerive, which it uses to manage its clients’ businesses and sells as a standalone platform.

As a fully remote digital marketing agency, Nectar values culture and teamwork as well as worklife balance. If you are a selfstarter who likes to be supported by a team but has the autonomy to do your own work, Nectar is the place for you.

We place a high value on transparency and honesty, both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.

About the Role

We’re looking for a datadriven, growthminded B2B Marketing Strategist to own Nectar’s demand generation engine—from defining ICPs and refining GTM strategy to launching highconverting campaigns across channels. This role is ideal for someone who thrives at the intersection of strategy and execution and knows how to make performance marketing feel anything but generic.

Strategic Growth Leadership
Define quarterly goals for MQLs, SQL conversion, and pipeline contribution, and drive the programs that hit them
Refine ICPs and positioning based on buyer insights, pain points, and competitive research
Lead gotomarket campaigns across LinkedIn, email, Google Ads, ABM, and strategic sponsorships
Collaborate across content, paid, and design to bring campaigns to life with compelling messaging and creative
Build campaigns that span the full funnel—awareness, consideration, and conversion

Revenue Operations & Enablement
Own the RevOps stack (HubSpot, GA4, 6sense, LinkedIn Ads, etc.) and ensure it’s driving results
Enable sales with decks, battlecards, demos, sequences, and a frictionfree MQL → SQL handoff
Monitor and optimize key KPIs, including CPL, CAC, pipeline velocity, and lead attribution
Work closely with Paid Media Manager to refine budget allocation and performance
Lead or collaborate with writers, designers, andor external agencies to execute campaign components

Reporting & Optimization
Analyze funnel performance and campaign results; test, iterate, and scale what works
Provide weekly reporting to executive leadership—surface quick wins, spot bottlenecks, and recommend next bets
Stay up to date on marketplace and Amazon trends to inform positioning and timely plays

What You Bring
3–5 years of B2B demand gen or growth marketing experience (agency or SaaS background is a plus)
Strong understanding of longcycle, multistakeholder B2B buying journeys
Proficiency in attribution modeling, funnel analysis, and performance tracking
Experience with tools like HubSpot, GA4, LinkedIn Campaign Manager, and project tracking platforms (Monday.com, Asana, Trello)
Clear communicator who thrives in async and crossfunctional team environments
Must be available during U.S. business hours (ESTPST overlap)

Bonus Points For
SEO experience or content strategy background
Familiarity with Salesforce, 6sense, or similar RevOps tools
Experience with event marketing or partnerchannel marketing programs

Benefits
Compensation in USD
PTO: 10~15 days
Sick Days: 5 days