B2B Copywriter, Marketplace

Work set-up: 
Full Remote
Contract: 
Full time
Work from: 
Uruguay, Brazil, Ecuador, Colombia, Argentina, Chile, Peru, Mexico

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HopHR Information Technology & Services Startup https://hophr.com/
11 - 50 Employees
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Job description

Our client is a marketing agency that provides account management and creative services for established consumer products brands. They primarily work with brands to scale their sales on third-party marketplaces like Amazon.

As a fully remote digital marketing agency, they value culture and teamwork as well as work-life balance. If you are a self-starter who likes to be supported by a team but has the autonomy to do your own work, this is the place for you.

We’re looking for a strategic storyteller who can bring B2B content to life, someone who’s as comfortable shaping executive thought leadership as they are crafting high-converting case studies and engaging social posts. This role is ideal for a creative, versatile copywriter with marketplace experience, particularly within the Amazon ecosystem.



What you'll be doing
  • Build and execute a quarterly content roadmap (case studies, LinkedIn posts, whitepapers, email nurtures)
  • Ghostwrite 16+ LinkedIn posts/month for execs' insights, hot takes, and humble brags backed by internal interviews and team insights
  • Optimize content based on LinkedIn analytics and repurpose top performers into blogs, slides, or snackable video scripts
  • Turn internal submissions and raw data into 2+ concise, high-impact case studies per month
  • Collaborate with designers to pair copy with scroll-stopping creative that aligns with performance insights
  • Spark conversation by commenting on industry posts, joining trending threads, and tagging thought leaders to keep Nectar top-of-mind
  • Own the replies: respond to all comments on exec and brand posts within 24 hours to drive visibility and engagement
  • Build a fanbase: identify and nurture high-value followers through DMs, shout-outs, and curated shares to turn lurkers into advocates
  • Stay 90 days ahead on marketplace trends (Amazon, Walmart, etc.) and turn insights into POV posts and webinar ideas
  • Monitor LinkedIn and industry discourse to publish timely, relevant content that captures attention

    • Responsibilities
  • Write and edit case studies that highlight client success, strategic execution, and real performance data
  • Create and ghostwrite organic social content (primarily LinkedIn) for execs and internal thought leaders
  • Translate briefs and technical insights into clear, compelling copy tailored to B2B audiences
  • Collaborate with strategists, designers, and creatives to ensure alignment across channels
  • Support the development of sales enablement materials (e.g., one-pagers, landing page copy, pitch decks)
  • Maintain and evolve Nectar’s tone of voice and editorial standards

    • What you Bring
  • 3+ years of B2B copywriting experience in tech, ecommerce, advertising, or marketplaces
  • A portfolio that includes case studies, long-form articles, and high-performing social content
  • Familiarity with Amazon and marketplace lingo (FBA, ASINs, ROAS, etc.)
  • Strong storytelling instincts and the ability to turn raw performance data into compelling content
  • Comfort with both strategic ideation and hands-on execution
  • Availability during U.S. business hours (core window: 10am–4pm EST)

    • Bonus Points For
  • SEO experience and long-form content strategy
  • Familiarity with tools like Notion, Monday.com, Google Docs, Figma, WordPress
  • Previous experience in a startup or high-growth environment
    • Benefits:

    Compensation in USD
    PTO: 10~15 days
    Sick Days: 5 days

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Market DevelopmentDigital Content OptimizationStorytellingCopywritingSocial MediaSales EnablementPerformance AnalyticsWordPressFigma (Design Software)Google DocsContent StrategyNotion (Software)Search Engine OptimizationMonday.com

    Other Skills

    • Time Management
    • Collaboration
    • Communication
    • Creativity
    Are you interested?

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