Senior Consumer Lifecycle Marketing Manager

Work set-up: 
Full Remote
Contract: 
Experience: 
Senior (5-10 years)
Work from: 

Offer summary

Qualifications:

5–7 years of experience in lifecycle, CRM, or email marketing, preferably in healthcare or digital health., Hands-on experience with automation platforms like Customer.io, HubSpot, or Salesforce., Strong skills in audience segmentation, journey mapping, and campaign analytics., Excellent copywriting and content strategy abilities, with knowledge of regulated communication standards..

Key responsibilities:

  • Lead the development and execution of lifecycle marketing programs across multiple channels.
  • Create personalized, automated campaigns based on member behavior and health data.
  • Manage a monthly newsletter to engage and inform members about research opportunities.
  • Collaborate with cross-functional teams to ensure messaging aligns with brand standards and compliance.

Care Access logo
Care Access Research SME https://www.careaccess.com/
501 - 1000 Employees
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Job description

What We Do:
Care Access is a unique, multispecialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and lifesaving therapies.
Who We Are:
We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a longterm impact for generations.

Position Overview:
We’re seeking a strategic, creative, and technically proficient Senior Consumer Lifecycle Marketing Manager to lead personalized, datadriven engagement strategies that nurture and retain members across their health journey. You’ll develop and manage timely, relevant communications that educate, motivate, and engage our audience to take the next step in understanding their health or participating in research.
You’ll own fullcycle campaign development, working with crossfunctional teams to build journeys that reflect user behavior, health interests, and readiness. If you’re passionate about health access and performancedriven storytelling, this role is for you.

What Youll Be Working On (Duties Include but Not Limited to):
  • Lead the strategy, development, and execution of lifecycle marketing programs — from onboarding to relationship development and advocacy
  • Create segmented, automated campaigns across the customer journey using Customer.io
  • Deliver compelling, missionaligned messaging across email, SMS, and inapp channels that are personalized based on member behavior, health status, and research readiness
  • Manage a monthly email newsletter that informs, inspires, and connects members to ongoing benefits and research opportunities
  • Use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting
  • Define KPIs and lead ongoing AB testing and performance optimization of subject lines, content, timing, and creative
  • Work crossfunctionally with content development, clinical operations, and data teams to ensure alignment on messaging and timing
  • Maintain brand voice and health literacy standards in all messaging
  • Stay informed on email deliverability best practices, marketing regulations, and platform capabilities

  • What You Bring (Knowledge, Skills, and Abilities):
  • 5–7 years of experience in lifecycle, CRM, or email marketing, ideally within healthcare, clinical research, digital health or wellness
  • Handson experience with Customer.io, HubSpot, Salesforce or other automation platforms
  • Strong command of audience segmentation, eventbased triggers, and journey mapping
  • Excellent copywriting and content strategy skills with the ability to craft messages that are clear, warm, and effective
  • Skilled in campaign analytics –interpret dashboards, share insights, and make datainformed decisions
  • Working knowledge of email deliverability, list hygiene, and domain authentication
  • Experience managing crossfunctional collaborators, including creative and compliance stakeholders
  • Ability to juggle multiple priorities in a fastmoving, highly collaborative environment
  • Familiarity with regulated communications and ethical marketing standards (e.g., IRB, HIPAA, CANSPAM, optin flows)

  • PhysicalTravel Requirements
  • This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.
  • This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
  • Diversity & Inclusion
    We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.
    At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cuttingedge treatments and research. Our work brings lifechanging therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the
    physicians and caring for patients.
    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
    Care Access is unable to sponsor work visas at this time.
  • Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Research
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Time Management
    • Collaboration
    • Problem Solving

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