5–7 years of experience in lifecycle, CRM, or email marketing, preferably in healthcare or digital health., Hands-on experience with automation platforms like Customer.io, HubSpot, or Salesforce., Strong skills in audience segmentation, journey mapping, and campaign analytics., Excellent copywriting and content strategy abilities, with knowledge of regulated communication standards..
Key responsibilities:
Lead the development and execution of lifecycle marketing programs across multiple channels.
Create personalized, automated campaigns based on member behavior and health data.
Manage a monthly newsletter to engage and inform members about research opportunities.
Collaborate with cross-functional teams to ensure messaging aligns with brand standards and compliance.
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Care Access is a global research site that accelerates the availability of new treatments by enabling more communities to gain access clinical research.
Care Access is a unique, multispecialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and lifesaving therapies.
Who We Are:
We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a longterm impact for generations.
Position Overview:
We’re seeking a strategic, creative, and technically proficient Senior Consumer Lifecycle Marketing Manager to lead personalized, datadriven engagement strategies that nurture and retain members across their health journey. You’ll develop and manage timely, relevant communications that educate, motivate, and engage our audience to take the next step in understanding their health or participating in research.
You’ll own fullcycle campaign development, working with crossfunctional teams to build journeys that reflect user behavior, health interests, and readiness. If you’re passionate about health access and performancedriven storytelling, this role is for you.
What Youll Be Working On (Duties Include but Not Limited to):
Lead the strategy, development, and execution of lifecycle marketing programs — from onboarding to relationship development and advocacy
Create segmented, automated campaigns across the customer journey using Customer.io