Email Lifecycle Manager

extra holidays
Work set-up: 
Full Remote
Contract: 
Work from: 

Offer summary

Qualifications:

Experience in email marketing and lifecycle campaign management., Strong copywriting skills with the ability to craft engaging messages., Knowledge of marketing automation, segmentation, and A/B testing., Bachelor's degree or equivalent in marketing, communications, or related field..

Key responsibilities:

  • Manage and execute lifecycle email campaigns to improve user engagement.
  • Design and optimize automated email journeys, including onboarding and win-back sequences.
  • Analyze campaign data and report on performance to inform improvements.
  • Collaborate with cross-functional teams to ensure consistent messaging and customer experience.

MailerLite logo
MailerLite Madtech: Marketing + Advertising + Technology SME https://www.mailerlite.com
51 - 200 Employees
See all jobs

Job description

MailerLite is one of the fastestgrowing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party.

We’re on the hunt for a Email Lifecycle Manager who’s equal parts strategic thinker, data lover and compelling storyteller. You’ll take ownership of our lifecycle comms from onboarding flows and transactional emails to upsells and winbacks, across a diverse customer base. If you love building journeys that make users feel seen and understood, this is for you. 🚀

Why MailerLite?

Wondering why we think you’ll love working for MailerLite? Here are our favorite 6 reasons!

  • Youll be challenged with exciting projects
    From launching new campaigns to targeting different audiences, every day brings something new.

  • Youll grow, develop and evolve
    As part of a team thats always looking for new, innovative ways to offer value to customers, youll constantly be experimenting, learning, and trying out new things.

      • Youll take ownership
        We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.

          • You’ll have experts on hand
            Whenever you’re stuck, your teammates with a wide range of expertise are ready to help you grow. And they’d love for you to share your knowledge too!

              • Youll pick where you work, every day
                We embrace the remote culture. Every day you get to choose the environment that makes you most productive.

                  • Youll have stability
                    We value a stable workplace! MailerLite has been thriving for over 10 years and our yearoveryear growth continues to increase.

                    • What you’ll work on
                      • Manage the development and execution of our lifecycle campaigns from start to finish, aimed at improving key metrics like activation, conversion, and retention

                      • Design, build, and optimize automated email journeys, including onboarding sequences, feature announcements, winback campaigns, and critical transactional emails

                      • Manage and maintain our email lists through strategic segmentation and best practices to ensure good deliverability and relevance

                      • Write clear, engaging copy that reflects our brand voice and drives action

                      • Proactively run AB tests and experiments on everything from subject lines and CTAs to send times and personalization to consistently improve performance

                      • Regularly dig into campaign and user data, reporting clearly on performance, insights, and concrete next steps for optimization

                      • Work closely with product, marketing, and support teams to ensure messaging is aligned and the customer experience is consistent across touchpoints

                        • Team Achievements

                          Were incredibly proud of our team and love celebrating their accomplishments. At MailerLite, we believe in recognizing hard work, creativity, and collaboration.

                          Here, we share some of the standout achievements that highlight the passion and talent within our team.

                          • Revamped onboarding experience

                            • Rooted in customer research, we redesigned our onboarding flow to better support new users through targeted email journeys and inapp guidance. The result? Faster timetovalue and improved activation rates.

                              • Gotomarket for innovative features

                                • We’re actively leading the GTM strategy for several new and innovative product features, collaborating across Product, Design, and Support. From positioning to lifecycle campaigns, our teamwork is driving stronger adoption and customer engagement. Wed love to go even further with your help!

                                  What we offer
                                  • Yearly gross salary: $35,000$45,000

                                  • Remotefirst culture with the team working remotely from all over the world

                                  • International health insurance provided with coverage in most countries. Monthly healthcare payout available in select countries where coverage is limited

                                  • Companypaid retreats. Once per year we gather for a week in an exotic location to work, learn and have fun together

                                  • 31 days of vacation per year. We encourage you to unplug and recharge!

                                  • 12 paid sick days for your physical and mental wellbeing, no doctors note required. Parents can use them to care for their sick children

                                  • 4 creative days. One paid day off per quarter to do something creative and fun

                                  • 12 parental days per year. Enjoy one paid day off each month to treasure time with your children

                                  • Parental leave. Enjoy paid bonding time at 100% of your salary when welcoming a new child into your family through birth or adoption 3 months of maternity leave and 1 month of paternity leave

                                  • Parenting budget of $1000. Celebrate the arrival of your little one, whether through childbirth or adoption, with a special gift from us

                                  • Joy Budget. Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time.

                                  • MacBook and other tools thatll help you to do your job efficiently

Required profile

Experience

Industry :
Madtech: Marketing + Advertising + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Teamwork
  • Communication
  • Problem Solving

Related jobs