Aledade, a public benefit corporation, is the largest network of independent primary care in the country, helping independent practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Through its proven, scalable model, which includes cutting-edge data analytics, user-friendly guided workflows, health care policy expertise, strong payer relationships and integrated care solutions delivered through Aledade Care Solutions, Aledade empowers physicians to succeed financially by keeping people healthy. Together with more than 1,500 practices in 45 states and the District of Columbia, Aledade shares in the risk and reward across more than 150 value-based contracts representing more than 2 million patient lives under management. To learn more, visit us at: www.aledade.com.

Aledade is seeking a growth marketing contributor to drive national and marketspecific strategies that generate demand among employed physicians considering independent practice. This role will lead the development and execution of multichannel marketing efforts, digital campaigns, and audience engagement strategies that position our Turnkey model as the best path to sustainable, independent primary care.

The ideal candidate brings a strong background in marketing, digital lead generation, and gotomarket execution—and thrives in building structure in a fastmoving, earlystage environment. Healthcare marketing experience is a plus. This individual will also serve as the daytoday liaison between practices and our external marketing vendor, helping to ensure timely execution of deliverables, guiding practices through marketing strategy, and helping them understand their performance data.

Why Join Aledade’s Turnkey Team?Join us at a pivotal moment—on the ground floor of a bold initiative to rebuild independent primary care across the country. Youll have the opportunity to shape a new business model, improve outcomes for communities, and empower physicians to control their destiny.

Primary Duties:Channel Development & Growth Marketing:
Develop and manage a highperforming, integrated marketing mix that includes digital advertising (SEO, SEM, paid social, programmatic), content marketing, webinars, email campaigns, and retargeting to drive physician interest.
Build contentled campaigns that articulate the benefits of independent practice, the Turnkey model, and valuebased care participation.
Design and execute messaging strategies that reflect the values and concerns of employed physicians navigating their transition to independence.
Lead campaign AB testing, audience optimization, and conversion tracking in collaboration with internal and vendor marketing teams.
Build and execute national and statelevel gotomarket strategies to drive brand awareness and demand among employed physicians in key markets.
Lead market prioritization, audience segmentation, and tailored messaging strategies based on local regulatory dynamics, payer environments, and valuebased care readiness.
Own and track performance against KPIs related to marketing funnel performance, qualified inbound leads, campaign conversion, and digital engagement.
Conduct market intelligence efforts—including mapping competitive and health system landscapes—to inform positioning, messaging, and content development.

PracticeLevel Marketing:
Vendor Management & Execution
Serve as the primary point of contact between the organization and the marketing vendor, ensuring deliverables (websites, SEO, branding assets, etc.) are completed on time and meet expectations.
Track timelines, project milestones, and issue resolution related to each practice’s marketing deliverables.
Coordinate intake forms, brand preferences, logo decisions, and marketing reviews between vendors and practices.
Marketing Strategy & Practice Support
Guide practices through core marketing decisions during the launch process with vendor, including website structure, tone, branding, and local search presence.
Support practices in understanding patient acquisition strategies, both short and longterm.
Offer recommendations for improving digital presence, patient communications, or review management.
Marketing Performance & Reporting
Review marketing dashboards and reports with each practice; help them interpret key metrics like SEO performance, online reviews, website traffic, and calltoaction engagement.
Collaborate with account managers and implementation team members to ensure marketing plans are aligned with overall practice growth goals.
Identify trends, successes, or red flags in practicelevel marketing data and escalate as needed.

CrossFunctional Collaboration:
Work closely with communications, growth, legal, compliance, and design teams to ensure consistency in messaging, tone, and brand across all physicianfacing assets.
Partner with business development, implementation, and delivery teams to ensure seamless handoffs from marketingqualified lead to onboarding and launch.
Contribute to development of scalable playbooks, templates, and tools that support local growth efforts as new markets open.
Track and share campaign performance and key growth KPIs with executive leadership; iterate strategy based on results and market feedback.

Minimum Qualifications:
Bachelor’s Degree
8–10 years of experience in growth marketing, digital strategy, or healthcare gotomarket leadership
Proven success in building and executing inbound and contentled marketing strategies
Strong grasp of multichannel campaign planning (SEO, paid search, paid social, email, lead nurturing)
Excellent understanding of audience segmentation and persona development—ideally with experience targeting clinicians or professionals in a B2C context
Comfort working in a fastgrowing, evolving environment with a mix of strategy and handson execution

Preferred Qualifications:
Master’s Degree

Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Travel: 010%
Who We Are:Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape independent primary care. We were founded in 2014, and since then, weve become the largest network of independent primary care in the country helping practices, health centers and clinics deliver better care to their patients and thrive in valuebased care. Additionally, by creating valuebased contracts across a wide variety of health plans, we aim to flip the script on the traditional feeforservice model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society and if youre eager to join a collaborative, inclusive and remotefirst culture youve come to the right place.

What Does This Mean for You?At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, openmindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support worklife balance and enjoyment, we offer the following comprehensive benefits package designed for the overall wellbeing of our team members:

Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust timeoff plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

Privacy Policy: By applying for this job, you agree to Aledades Applicant Privacy Policy available at https:www.aledade.comprivacypolicyapplicants

Manager, Turnkey Growth, Remote

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