SMM Manager & Content Creator (Mexico) at amma family

Position Description

We are amma, one of the worlds largest apps for pregnant women. Our goal is to make families happier, providing support and clear, evidencebased pregnancy information. We have an active monthly audience of more than 2 million users and counting.

For a long time, social media marketing hasnt been our focus, but were excited to explore this uncharted territory. We started with Spain, and were able to get 40k+ subscribers and millions of reach. Now we have accounts in English and French, and are on the lookout for a skilled Social Media Manager (preferably with Creator background) to join our team in Mexico. Your role will be pivotal in testing out our new marketing strategies.

Social media accounts should drive organic traffic to our app and help us build an online community, raising awareness about amma on a market. You would start growing our social media account in Mexican Spanish from scratch. We’d prefer to have both Instagram + TikTok, but are willing to listen to your advice on what platform would work best for us to close our goals in the region.

We need a courageous person who would bring their own expertise and ideas to the table. Youll be expected to create, edit, and publish content —and at the beginning, do a little community management, to learn more about our audience and keep in touch with them.

Qualifications:

• Proven experience in developing and executing content strategies. It’s important that you can send us links to the Instagram pages you are running right now or have been working with before right away. There should be a track of going viral in your portoflio, and accounts with at least 100k views on videos.
• Strong analytical skills and problemsolving ability.
• AIdriven approach: you work with different tools and like to experiment.
• Capability to work independently and remotely.
• Experience in the parenting industry is a definite advantage.
• Creator experience and willingness to film video content yourself.
• Fluency in Mexican Spanish is a must. Same for English, as it is a language of communication in team.

• Why amma?

  • Embrace the flexibility of fully remote work while contributing to a mission that creates a positive social impact.
  • Thrive in a dynamic, closeknit team culture that values every member.
  • Influence a product used by over 2 million pregnant individuals worldwide each month.

  • Recruitment Process

    1. HR screening and portfolio assessment.
    3. Test task.
    5. Interview with the Growth Manager, including feedback on the test task.
    7. Cooperation invitation.