VP, Marketing

Virta Health is on a mission to transform type 2 diabetes and weightloss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an alltime high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from toptier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes and obesity in one billion people.

The VP of Marketing is a senior executive responsible for overseeing the strategic direction of all enterprise, business to business marketing functions. This role plays a critical part in shaping brand identity, driving marketing operations, increasing our presence in a fastgrowing market, and leading initiatives that drive significant sales growth trajectory.

Responsibilities

• Design and lead longterm enterprise marketing strategies that support the companys mission and revenue goals.

• Direct all facets of the B2B marketing function including demand generation, product marketing, client communications, Sales Development Representatives, and brand positioning.

• Collaborate with executive leadership on corporate strategy and positioning. Collaborate cross functionally with Sales, Customer Success, Strategy, Growth Marketing and others to deliver a coordinated, high impact market message.

• Own market segmentation, customer lifecycle strategy, and gotomarket planning.

• Lead the development of innovative marketing programs that elevate the brand and create significant increase in incoming, qualified leads.

• Lead and scale a diverse, growing, highimpact global marketing organization.

• 90 Day Plan

  Within your first 90 days at Virta, we expect you will do the following:

  • Create and collaborate on a clear vision for 2026+ market differentiation positioning.

  • Deliver a 2026 strategy plan to drive improved lead generation and win rates.

  • Solidify a team of high performers to expand Virta’s market presence.

  • Create martech stack plan for 2026 and beyond that includes AIsupported scale and efficiency

  • Support details and planning for a significant market and lead generation event Moonshots that we hold in January each year.

  • MustHaves

    • 15+ years of progressive marketing experience with at least 7 years in executive roles.

    • Experience in health technology or an innovative market space appreciated

    • Proven track record in managing and getting high productivity from multifunctional marketing teams.

    • Deep expertise in unique brand creationarticulation, digital, growth, product, and customer marketing.

    • Strong understanding of market trends, data analytics, and customer insights that can deliver clear ROI tracking for marketing investments and quickly pivot as needed.

    • Track record of embracing and successfully leveraging innovation technologies (especially AI) to improve effectiveness and efficiency in marketing efforts.

    • Creative, innovative thinking to breakthrough the noise of a hectic marketplace.

    • Budget ownership experience.

    • Experience in both public and private companies is preferred.

    • Valuesdriven culture

      Virta’s company values drive our culture, so you’ll do well if:

      • You put people first and take care of yourself, your peers, and our patients equally

      • You have a strong sense of ownership and take initiative while empowering others to do the same

      • You prioritize positive impact over busy work

      • You have no ego and understand that everyone has something to bring to the table regardless of experience

      • You appreciate transparency and promote trust and empowerment through open access of information

      • You are evidencebased and prioritize data and science over seniority or dogma

      • You take risks and rapidly iterate

      • Is this role not quite what youre looking for? Join our Talent Community and follow us on Linkedin to stay connected!

        Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $235,000 275,000. Information about Virta’s benefits is on our Careers page at: https:www.virtahealth.comcareers.

        As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virtas security and privacy procedures to ensure our patients information remains strictly confidential. Security and privacy training will be provided.

        As a remotefirst company, our team is spread across various locations with office hubs in Denver and San Francisco.
        Clinical roles: We currently do not hire in the following states: AK, HI, RI
        Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.

        #LIremote