Offer summary

Qualifications:

Experience in writing consumer-facing content., Strong content planning and organization skills., Clear, concise, and empathetic writing style., Familiarity with tools like Intercom, YouTube, Notion, and CMS platforms..

Key responsibilities:

Plan and manage educational content across multiple platforms.

Write, edit, and maintain patient-facing materials.

Identify content needs based on patient questions and support interactions.

Collaborate with internal teams and external contributors to produce content.

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing worldclass care via a fully vertically integrated business model.

About the role
We’re hiring a Content Strategist to lead the development and management of patientfacing materials across multiple channels. This role will be responsible for planning, writing, and organizing educational content that helps patients understand and navigate their care. You’ll work with clinical, product, and support teams to identify common questions, create helpful resources, and maintain them over time.

You’ll also help manage the production of content using internal and external collaborators like video editors, copywriters, and medical experts. Occasionally, you may also create internal training or reference materials to help team members stay aligned on care guidelines, product updates, or communication best practices.

Seniority level: Mid level

Responsibilities

Plan and manage educational content across platforms like Intercom, YouTube, our Help Center, and email
Write, edit, and maintain patientfacing materials such as video scripts, onboarding content, eBooks, and articles
Identify content needs by reviewing patient questions, support conversations, and product features
Ensure content is accurate, clear, concise, and uptodate
Collaborate with internal teams and outside contributors to produce highquality content
Own the strategy and roadmap for educational content across the patient journey
Occasionally create or maintain internal documentation to support team training and alignment

Required profile

Experience

Level of experience: Mid-level (2-5 years)

Industry :

Health, Sport, Wellness & Fitness

Spoken language(s):

English

Check out the description to know which languages are mandatory.

Hard Skills

Content Strategy Project Management Creative Writing Video Editing Intercom Notion (Software)Medical Practice Experience

Other Skills

Collaboration
Communication
Organizational Skills
Editing
Time Management
Teamwork

Are you interested?