Social Media & Lead Generation Specialist

This is a remote position.

Schedule

• 8:00 am to 5:00 pm PST (40 hrsweek)
  
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  About the Role
  
  We’re hiring a strategic and creative Social Media & Lead Generation Specialist to drive
  
  qualified opportunities for the client , a trusted voice in branded and industrial storytelling.
  
  This role is focused on turning visibility into leads, not just building a beautiful online
  
  presence. The right candidate knows how to strategize, create, and convert, blending
  
  highquality content with smart outreach and funnelbuilding tactics.
  
  
  
  You’ll work alongside the client to position him as the goto creative partner for agencies, brands,
  
  and corporate clients looking for cinematic storytelling, especially in the manufacturing,
  
  tech, and industrial sectors.
  
  
  
  Your Core Mission: Lead Generation Through Social Media
  
  
  
  Your #1 goal is to build a highperforming digital brand that generates inbound leads and
  
  attracts strategic opportunities. This means:
  
  • Growing the clients authority and reach with the right audiences
    
  • Creating content that builds trust and relevance
    
  • Converting interest into DMs, email signups, inquiries, and calls booked
    

  • Responsibilities
    

    
    
    LeadDriven Brand Strategy
    
    • Develop a clear personal brand blueprint aligned with Roy’s business objectives with a focus on driving qualified interest.
      
    • Define audience segments and lead types: e.g. marketing directors, brand leads, podcasting clients, collaborators.
      

    • Plan and create platformspecific content (primarily LinkedIn and Instagram)
      

      including:
      

      • Shortform videos (reels, BTS clips)
        
      • Educational carousels, thoughtleadership posts, case studies and testimonials
        
      • Use storytelling and content sequencing to move followers from interest to inquiry
        
      • 
        
        Execute outbound and inbound leadgen campaigns:
        
        • Audience building through strategic follows and engagement loops
          
        • Strategic DM outreach and responses
          
        • Run targeted paid ad campaigns to retarget followers, drive inquiries, or promote content
          
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          Other Responsibilities
          
          • Use analytics to track what’s working and what’s not — then double down.
            
          • Continuously test hooks, formats, CTAs, and timing for lead conversion
            
          • Audit and update social bios, link flows, and profile layouts to ensure every touchpoint is optimized.
            
          • 
            
            Requirements
            
            • 3+ years experience in personal brand marketing or socialled lead generation
              
            • A track record of growing engagement and converting it into inbound leads or inquiries
              
            • A deep understanding of Instagram + LinkedIn for hightrust, authoritydriven content
              
            • Experience with brands in creative, entrepreneurial, or B2B industries
              
            • Copywriting, visual storytelling, and campaignbuilding skills
              
            • 
              
              Independent Contractor Perks
              
              • HMO Coverage for eligible locations
                
              • Permanent workfromhome
                
              • Immediate hiring
                

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