Marketing Specialist | ZR_25623_JOB

This is a remote position.

Job Description

We’re seeking a talented Marketing Specialist to take ownership of our comprehensive digital marketing strategy and execution. You’ll be working directly with business owners to streamline marketing operations, create engaging email campaigns, and build our social media presence in the competitive wine industry. This role offers the perfect blend of creative content creation, strategic planning, and handson execution, with the flexibility of remote work and significant growth potential as our marketing needs expand.

Responsibilities

• Design and compose compelling email newsletters and EDMs using Canva templates and creative tools
  
• Develop and execute Instagram social media strategy, including content scheduling and community engagement
  
• Create engaging copywriting for social media posts that resonates with B2B wine industry audiences
  
• Plan and prepare monthly social media content calendars based on company releases and industry trends
  
• Monitor social media performance and implement strategies to enhance engagement and reach
  
• Collaborate with business owners on overall marketing strategy and campaign development
  
• Support marketing operations across two related wine businesses with consistent brand messaging
  
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  Requirements

  • Proven experience in email marketing campaign creation and management
    
  • Proficiency in Canva for design work and visual content creation
    
  • Strong social media management experience, particularly with Instagram for business
    
  • Excellent copywriting skills with ability to create compelling, industryappropriate content
    
  • Knowledge of digital marketing best practices and current trends
    
  • Selfmotivated with ability to work independently and manage multiple projects simultaneously
    
  • Strong communication skills for direct collaboration with business leadership
    
  • Experience with AI tools for content creation is a plus
    
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