Analyst, Technology Strategy

Job Description:

As our new Technology Strategy Analyst you will work remotely on the Technology Strategy team. You will be called to master our frameworks and develop an understanding of how the entire marketing technology stack comes together to ensure our clients vision. While you will be encouraged to find an area of focus, you will work across industries (from Retail to Financial Services and Pharmaceutical). You will work with subject matter experts from both Merkle and Dentsu networks to advise clients developing recommendations, educational content, and expertise to come together in sound consulting deliverables informing planning, important decisions and technical implementations.

Key Responsibilities

· Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Delivery, Channel Personalization, Demand Generation, and AdTech.

· Build relationships and manage client expectations by facilitating and driving client meetings and discussions, managing daily delivery efforts partnering with senior team members.

· Compile and present industry, consumer, and client research without direction.

· Participate in discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying followups.

· Identify patterns in common business problems and, with guidance, articulate those ideas to clients.

· Partner with the project principal in developing recommendations for how to best use information and technology to lead programs across all channels and media including: EmailSMS, Direct Mail, Display, Search, Paid Media, Social.

o Leverage existing frameworks

o Gather main assets and materials

o Tailor content to the context and project needs

o Develop new content (i.e. Word, Powerpoint, Excel, Lucidchart, Miro, Vizio)

o Outline a plan for execution

· Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.

· Bring domain expertise across trends, platforms, AI, industry competitive landscape, and customer behaviors and market shifts.

Qualifications

· Bachelors degree from an accredited collegeuniversity

· 1+ years of experience in consulting within technology or marketing

· 1+ years of experience working in a digital agency, digital marketing provider, digital software provider, digital marketing organization implementing or operating marketing technology in a specific field

· Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.

The annual salary range for this position is (68,000 $110,400). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Shortterm and longterm disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LIMM3 #LIHybrid #LIRemote

Location:

USA Remote Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent