Loyalty Program Marketing Manager (mfd)

Company Description

Job Description

Are you passionate about customer loyalty and love crafting marketing strategies that truly connect? At SIXT, we’re looking for a datadriven and customerobsessed Loyalty Program Marketing Manager (mfd) to lead the global growth of our pointsbased Rewards Program. If you thrive in a fastpaced, collaborative environment and want to shape how millions of customers engage with our brand – then join Team Orange and apply now!

YOUR ROLE AT SIXT

• You develop and own the annual marketing strategy and roadmap for our global Rewards Program, ensuring alignment with overarching business goals

• You create detailed campaign plans with clear budget allocation and promotion timelines to increase member acquisition and lifetime value

• You design and implement multichannel strategies across email, digital, and inlocation touchpoints to grow and retain our member base

• You leverage customer data to deliver personalized communications, offers, and benefits that enhance engagement

• You manage loyalty campaigns from concept to execution, including briefing, targeting, deployment, and postcampaign performance reviews

• You define, track, and report on key KPIs such as member growth, churn, engagement, and campaign ROI

• YOUR SKILLS MATTER

  • Experience You have 5+ years in marketing with at least 3 years focused on Rewards Programs, CRM, or retention marketing

  • Results You bring a proven track record of driving measurable results through strategic marketing campaigns

  • Data Skills You are confident working with customer data and turning insights into actionable marketing strategies

  • ToolsSystems You have handson experience with loyalty platforms (e.g. Salesforce, Comarch) and marketing automation tools

  • Industry Knowledge You ideally have experience in the travel, hospitality, or rental industry and understand the dynamics of a pointsbased program

  • Soft Skills You are customerobsessed, highly collaborative, and an excellent communicator who thrives in fastpaced environments, fluency in English is mandatory

  • WHAT WE OFFER

    • Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
    • WorkLife Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
    • Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
    • Training & Development Participate in training programs designed for your personal growth and development
    • Health & Wellbeing Private health insurance to support your wellbeing
    • Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

    • Additional Information

      About us:

      We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, toptier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and longterm stability and align our corporate strategy with foresight. Get started with us and apply now!