SEO Strategy Lead (Remote in US)

Logical is seeking an experienced, visionary SEO Strategy Lead to guide the evolution of our SEO offering and position our clients for success in a rapidly changing digital landscape. This is not a conventional SEO strategist role — we’re looking for someone who is equal parts practitioner and futurist.

You’ll partner closely with crossfunctional leaders across Insight, Creative, and Automation to build an SEO product that integrates modern content strategy, schema and structured data, AIinfluenced visibility, and outcomefirst KPIs.

Requirements

What You’ll Do

• Own SEO Product Vision
  
  
• • Lead the definition and refinement of Logical’s SEO product, with a focus on futurefacing capabilities including AI impact, multimodal search, schema, and nonGoogle visibility (LLMs, Reddit, YouTube, etc.).
    
    
  • Build our strategy playbook for organic visibility in an era of shrinking CTRs and fragmented search behavior.
  • Drive Technical SEO Execution: Conduct and oversee comprehensive technical SEO audits, addressing crawl efficiency, indexation, Core Web Vitals, structured data, and internationalization. Collaborate with web developers to implement impactful solutions and ensure sites meet technical performance benchmarks.
    
    
  • • Client Strategy & Leadership
      
      
    • • Act as strategic lead on highimpact SEO accounts, overseeing outcomealigned roadmap development and prioritization; including the integration of technical SEO initiatives that directly support roadmap objectives and measurable business outcomes..
        
        
      • Serve as an executivefacing advisor on SEO’s business impact, with the ability to connect organic performance to topline KPIs.
        
        
      • • CrossTeam Collaboration
          
          
        • • Collaborate with the Insight team to build visibility auditing frameworks and LLMspecific reporting loops.
            
            
          • Partner with the Creative team to align on content briefs, creative testing, and schemadriven page design.
            
            
          • Work with Paid Media leadership to identify shared signals across SEO and SEM.
          • Oversee contractor support for specific projects and manage execution quality and timeliness of deliverables
            
            
          • • Innovation & Enablement
              
              
            • • Monitor the evolution of AIdriven search and lead internal education on AI’s impact on search visibility.
                
                
              • Provide POVs on the role of generative content, synthetic data, and platform changes (SGE, Perplexity, ChatGPT, etc.).
                
                
              • Guide SEO team on how to responsibly leverage AI tools in content ideation, QA, and auditing.
                
                

              • What We’re Looking For

                • 5+ years of handson SEO experience, including technical SEO, audits, and crossfunctional SEO strategy.
                  
                  
                • Experience leading SEO strategy for midtolarge brands across B2B or B2C verticals.
                  
                  
                • A strong perspective on how AI and large language models are reshaping user behavior and organic opportunity.
                • Deep expertise in technical SEO with proven ability to design and execute audits, interpret diagnostics, and guide implementation teams toward resolution.
                  
                  
                • Familiarity with tools like SEMrush, Ahrefs, Screaming Frog, Looker Studio, and emerging AI platforms (e.g. Perplexity, GPT, Claude).
                  
                  
                • Comfortable presenting to senior stakeholders and building orgwide alignment on organic strategy.
                  
                  
                • Natural collaborator across channel, strategy, and execution layers.
                  
                  
                • Bonus: Experience with structured data (schema), content design systems, or enterprise SEO platforms.
                  
                  

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                  What You’ll Bring

                  • Curiosity and vision. You care deeply about where SEO is going, not just how it’s performed today.
                    
                    
                  • Strategic clarity. You can turn market signals into actionable roadmaps for clients and internal teams.
                    
                    
                  • Builder mindset. You’re excited to cocreate a categoryleading SEO product — and bring others along with you.

                  • Benefits

                    Logical Benefits

                    • Medical, Dental, Vision, and Life insurance
                    • 401(k) plus match, to help plan for your future
                    • Paid time off (starting at 15 days, increasing after 2 years), plus paid holidays, paid sick days, and paid personal days.
                    • Flexible Fridays
                    • Option to work completely remote
                    • Access to senior management and mentoring opportunities
                    • Casual work environment and dress code
                    • Optional COVID safe company gatherings
                      Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.