Skunkworks Marketing Generalist
Offer summary
Qualifications:
At least 2 years of experience in operational roles such as logistics or film production., Proven ability to independently complete complex projects with minimal supervision., Strong analytical skills and ability to prioritize ideas with incomplete information., Excitement for experimenting with unconventional marketing approaches..Key responsibilities:
- Identify and execute scalable, unconventional methods to generate high-quality leads.
- Evaluate and select ideas with the highest potential for success and growth.
- Conduct small-scale tests of new marketing ideas and overcome obstacles independently.
- Scale successful approaches to significantly increase sales-qualified leads.
Job description
About RampRamp is a financial operations platform designed to save companies time and money. Our allinone solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with builtin intelligence to maximize the impact of every dollar and hour spent. More than 40,000 businesses, from familyowned farms to ecommerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastestgrowing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year.
Ramp’s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.
Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.
Ramp’s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.
Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.
About the RoleMany marketing channels are established and wellknown, but occasionally, a brand can create unconventional yet effective ways of reaching its target audience.
The primary responsibility of this role is to identify and execute scalable and efficient methods of driving highquality leads for Ramp, which we have not yet attempted.
Unlike “growth hacks” roles, this role does not aim to generate oneoff awareness spikes; instead, the focus is on developing repeatable motions that can be scaled up to drive 10+% increases in the overall pipeline of salesqualified leads.
What You’ll DoIdentify unconventional methods for reaching Ramp’s customer profile, namely, finance decision makers for companies across the United States
Evaluate and prioritize your own ideas and ideas from across the company, and select those with the best chance for success and the highest upside potential
Execute smaller tests of the selected ideas, working with high independence and agency to overcome whatever obstacles arise
Demonstrate efficient performance metrics and drive concrete, measurable growth results through the test
Scale up the new approach so that it drives large quantities of highquality leads for Ramp and becomes a meaningful driver of Ramp’s growth
What You Need
Identify unconventional methods for reaching Ramp’s customer profile, namely, finance decision makers for companies across the United States
Evaluate and prioritize your own ideas and ideas from across the company, and select those with the best chance for success and the highest upside potential
Execute smaller tests of the selected ideas, working with high independence and agency to overcome whatever obstacles arise
Demonstrate efficient performance metrics and drive concrete, measurable growth results through the test
Scale up the new approach so that it drives large quantities of highquality leads for Ramp and becomes a meaningful driver of Ramp’s growth
What You Need
Required profile
Experience
Other Skills
- Creative Problem Solving
- Analytical Skills
- Collaboration
- Teamwork
- Adaptability
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