Product Marketing Lead, B2B

As a Product Marketing Lead, you’ll play a strategic and handson role in shaping how merchants experience Affirm’s products. Youll help define our product strategy, lead highimpact gotomarket initiatives, and develop compelling narratives that drive business outcomes.

This is a highly crossfunctional role that requires strong product intuition, strategic thinking, and a bias for action. You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. This is an individual contributor role.

What You’ll Do

• Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
• Lead GTM Strategy and Execution: Own the endtoend strategy and execution of highimpact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning crossfunctional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth.
• Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
• Enhance Strategic Client Engagement: Develop messaging and materials for key clientfacing moments, including biannual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
• Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, crossfunctional projects. Manage multiple highpriority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
• Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
• Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead crossfunctional meetings, resolve crossfunctional dependencies, and ensure tight alignment on GTM plans and product initiatives.
• Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growthoriented environment, promoting open communication, and encouraging others to take risks and innovate.

• What We’re Looking For

  • 5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
  • Proven track record of leading product launches and driving GTM strategy that delivers business results.
  • Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development.
  • Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
  • Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
  • Experience navigating ambiguity and driving alignment in fastpaced environments with shifting priorities.
  • Proven ability to collaborate and influence crossfunctionally.
  • Outstanding prioritization and project management skills, with a keen ability to balance shortterm execution with longterm strategy.
  • Creative problemsolver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions.

  • If you’re excited about the challenge of building the best financial products, redefining what’s possible, and driving innovation at scale, we’d love to hear from you!

    Please note that visa sponsorship is not available for this position.
    Pay Grade K
    Equity Grade 6
    
    Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and jobrelated skills.
    
    Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
    
    USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 190,000
    USA base pay range (all other U.S. states) per year: $124,000 174,000

    #LIRemote

    Affirm is proud to be a remotefirst company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain officebased due to the nature of their job responsibilities.

    We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

    • Health care coverage Affirm covers all premiums for all levels of coverage for you and your dependents
    • Flexible Spending Wallets generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
    • Time off competitive vacation and holiday schedules allowing you to take time off to rest and recharge
    • ESPP An employee stock purchase plan enabling you to buy shares of Affirm at a discount

    • We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

      [For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

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