Senior Product Marketing Manager

Work set-up: 
Full Remote
Contract: 
Experience: 
Senior (5-10 years)
Work from: 

Offer summary

Qualifications:

Minimum 6 years of marketing experience, with at least 5 in product marketing., Strong skills in messaging, positioning, GTM strategy, and content creation., Excellent communication, organizational, and problem-solving abilities., Bachelor's degree or equivalent professional experience, with bonus points for an MBA or experience in SaaS or tech companies..

Key responsibilities:

  • Lead the go-to-market strategy for new products and features.
  • Develop product positioning and core messaging based on customer research.
  • Create marketing content such as pitch decks, videos, and website pages.
  • Collaborate with cross-functional teams to execute campaigns and support sales enablement.

Mavrck logo
Mavrck Information Technology & Services SME https://www.mavrck.co/
201 - 500 Employees
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Job description

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or awardwinning services.

Later is founded on two success stories that began in 2014: Mavrck, the industryleading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and firsttomarket link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, XTwitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create highperforming content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

Later is looking for a highly creative and strategic product marketer to join our marketing team. As the connective tissue between our Product, Marketing, Revenue and Success teams, youll bring new capabilities and campaigns to market, driving awareness and engagement at scale. As the Senior Product Marketing Manager, you are the conduit between Product and Marketing teams helping people discover and love Later. You contribute to every facet of the products journey. From influencing the product roadmap, determining positioning and messaging, developing the go to market plans and execution, you help shape the product and help grow a loyal customer base. This is a multifaceted role where you will work crossfunctionally with our Content, Creative, Growth, Customer and Product teams. Reporting to the Director of Product Marketing, this highly visible and impactful role will be critical to the growth of our company.

What youll be doing:

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Information Technology & Services
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
  • Analytical Skills
  • Microsoft PowerPoint
  • Decision Making
  • Collaboration
  • Time Management
  • Strategic Thinking
  • Emotional Intelligence
  • Problem Solving

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