Senior Manager, Marketing Operations
Offer summary
Qualifications:
7+ years of experience in marketing operations or related roles., Leadership experience with at least 3 years managing teams., Strong expertise in marketing technology platforms like HubSpot, Marketo, and Salesforce., Proven ability to develop scalable processes and analyze marketing performance..Key responsibilities:
- Manage marketing technology systems and optimize their use.
- Design and implement standardized marketing processes and automation.
- Partner with analytics teams to establish KPIs and monitor marketing performance.
- Lead and mentor the marketing operations team to ensure operational excellence.
Job description
Apollo.io is the leading gotomarket solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the worlds largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by toptier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About the Role
We are seeking an experienced and processoriented Senior Manager of Marketing Operations to enhance the efficiency, scalability, and impact of our marketing organization. This role will manage critical systems, processes, and technology that power our marketing efforts, ensuring alignment with business objectives and enabling datadriven decisionmaking. The ideal candidate is a collaborative leader with a passion for operational excellence, a strong understanding of marketing technology, and a proven ability to optimize performance in a highgrowth environment.
Key Responsibilities
Marketing Technology & Systems - Manage key components of the marketing technology stack, including selection, implementation, and optimization of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and attribution tools.
-
- Oversee the development and maintenance of a custom marketing control plane to consolidate tools, simplify workflows, and enable agnostic integrations across platforms.
-
- Ensure seamless integration of the Apollo marketing database with gotomarket tools, maintaining data accuracy, cleanliness, and compliance.
-
- Support team adoption of marketing tools through training and documentation to maximize utilization and ROI.
-
Process Optimization & Scalability - Design and implement standardized processes for campaign execution, lead management, audience targeting, and operational intake to enhance efficiency and consistency.
-
- Develop workflows and automation, leveraging the marketing control plane, to streamline operations and reduce manual effort.
-
- Collaborate with sales and revenue operations to align marketing processes, including lead handoffs and segmentation for outbound efforts based on customer lifecycle stages.
-
- Drive operational excellence by implementing QA processes to ensure highquality execution of campaigns, forms, and data management.
-
Performance Measurement & Reporting - Partner with Analytics & Intelligence to establish KPIs and dashboards for monitoring marketing performance, providing actionable insights to leadership.
-
- Oversee data governance for the Apollo marketing database, ensuring accuracy, consistency, and accessibility for gotomarket tools.
-
- Support indepth analyses of campaign effectiveness and ROI, contributing to senior leadership reporting.
-
Team Leadership & Collaboration - Mentor and guide a team of marketing operations professionals, fostering a culture of innovation, accountability, and quality execution.
-
- Act as a key partner to marketing, sales, and revenue leadership to align operations with broader business goals.
-
- Manage vendor relationships and budgets for marketing tools and services.
-
- Support global campaign and demand generation efforts, including nurture consulting and management of the global communication preference center for optinoptout preferences.
-
Qualifications - 7+ years of experience in marketing operations or related roles, with at least 3 years in a leadership or management position.
-
- Strong expertise in marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and data integration.
-
- Experience managing and maintaining marketing databases, ensuring integration with gotomarket tools and compliance with data regulations.
-
- Proven ability to build scalable processes in fastpaced, highgrowth environments.
-
- Solid analytical skills with experience in performance reporting and datadriven decisionmaking.
-
- Strong communication and collaboration skills, with the ability to work crossfunctionally with sales, revenue operations, and analytics teams.
-
- Experience with QA processes and operational excellence in marketing execution.
-
- Bachelor’s degree in marketing, business, or a related field; advanced degree or certifications (e.g., PMP, marketing automation certifications) a plus.
-
We are AI Native
Apollo.io is an AInative company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If youre energized by finding smarter, faster ways to get things done using AI and automation, youll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
- Manage key components of the marketing technology stack, including selection, implementation, and optimization of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and attribution tools.
-
- Oversee the development and maintenance of a custom marketing control plane to consolidate tools, simplify workflows, and enable agnostic integrations across platforms.
-
- Ensure seamless integration of the Apollo marketing database with gotomarket tools, maintaining data accuracy, cleanliness, and compliance.
-
- Support team adoption of marketing tools through training and documentation to maximize utilization and ROI.
-
Process Optimization & Scalability - Design and implement standardized processes for campaign execution, lead management, audience targeting, and operational intake to enhance efficiency and consistency.
-
- Develop workflows and automation, leveraging the marketing control plane, to streamline operations and reduce manual effort.
-
- Collaborate with sales and revenue operations to align marketing processes, including lead handoffs and segmentation for outbound efforts based on customer lifecycle stages.
-
- Drive operational excellence by implementing QA processes to ensure highquality execution of campaigns, forms, and data management.
-
Performance Measurement & Reporting - Partner with Analytics & Intelligence to establish KPIs and dashboards for monitoring marketing performance, providing actionable insights to leadership.
-
- Oversee data governance for the Apollo marketing database, ensuring accuracy, consistency, and accessibility for gotomarket tools.
-
- Support indepth analyses of campaign effectiveness and ROI, contributing to senior leadership reporting.
-
Team Leadership & Collaboration - Mentor and guide a team of marketing operations professionals, fostering a culture of innovation, accountability, and quality execution.
-
- Act as a key partner to marketing, sales, and revenue leadership to align operations with broader business goals.
-
- Manage vendor relationships and budgets for marketing tools and services.
-
- Support global campaign and demand generation efforts, including nurture consulting and management of the global communication preference center for optinoptout preferences.
-
Qualifications - 7+ years of experience in marketing operations or related roles, with at least 3 years in a leadership or management position.
-
- Strong expertise in marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and data integration.
-
- Experience managing and maintaining marketing databases, ensuring integration with gotomarket tools and compliance with data regulations.
-
- Proven ability to build scalable processes in fastpaced, highgrowth environments.
-
- Solid analytical skills with experience in performance reporting and datadriven decisionmaking.
-
- Strong communication and collaboration skills, with the ability to work crossfunctionally with sales, revenue operations, and analytics teams.
-
- Experience with QA processes and operational excellence in marketing execution.
-
- Bachelor’s degree in marketing, business, or a related field; advanced degree or certifications (e.g., PMP, marketing automation certifications) a plus.
-
We are AI Native
Apollo.io is an AInative company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If youre energized by finding smarter, faster ways to get things done using AI and automation, youll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
- Design and implement standardized processes for campaign execution, lead management, audience targeting, and operational intake to enhance efficiency and consistency.
- Develop workflows and automation, leveraging the marketing control plane, to streamline operations and reduce manual effort.
- Collaborate with sales and revenue operations to align marketing processes, including lead handoffs and segmentation for outbound efforts based on customer lifecycle stages.
- Drive operational excellence by implementing QA processes to ensure highquality execution of campaigns, forms, and data management.
-
- Partner with Analytics & Intelligence to establish KPIs and dashboards for monitoring marketing performance, providing actionable insights to leadership.
- Oversee data governance for the Apollo marketing database, ensuring accuracy, consistency, and accessibility for gotomarket tools.
- Support indepth analyses of campaign effectiveness and ROI, contributing to senior leadership reporting.
-
- Mentor and guide a team of marketing operations professionals, fostering a culture of innovation, accountability, and quality execution.
- Act as a key partner to marketing, sales, and revenue leadership to align operations with broader business goals.
- Manage vendor relationships and budgets for marketing tools and services.
- Support global campaign and demand generation efforts, including nurture consulting and management of the global communication preference center for optinoptout preferences.
-
- 7+ years of experience in marketing operations or related roles, with at least 3 years in a leadership or management position.
- Strong expertise in marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and data integration.
- Experience managing and maintaining marketing databases, ensuring integration with gotomarket tools and compliance with data regulations.
- Proven ability to build scalable processes in fastpaced, highgrowth environments.
- Solid analytical skills with experience in performance reporting and datadriven decisionmaking.
- Strong communication and collaboration skills, with the ability to work crossfunctionally with sales, revenue operations, and analytics teams.
- Experience with QA processes and operational excellence in marketing execution.
- Bachelor’s degree in marketing, business, or a related field; advanced degree or certifications (e.g., PMP, marketing automation certifications) a plus.
-
We are AI Native
Apollo.io is an AInative company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If youre energized by finding smarter, faster ways to get things done using AI and automation, youll thrive here.
Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
Qualifications
Team Leadership & Collaboration
Performance Measurement & Reporting
Process Optimization & Scalability
Required profile
Experience
Other Skills
- Team Leadership
- Collaboration
- Communication
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