Brand Strategist and Creative Copywriter (Fractional and Intern)

Substance is at the forefront of connecting exceptional talent with leading brands to drive remarkable growth. We are currently seeking a dynamic and innovative Brand Strategist and Creative Copywriter on a fractional or intern basis. This unique role combines strategic brand development with creative writing to help shape and communicate the brand narratives of our diverse clients.

If you are a creative thinker with a passion for crafting compelling messages and developing brand strategies, this opportunity is for you!

Key Responsibilities:

1. Brand Strategy Development:

• Collaborate with clients to establish brand positioning, messaging, and identity that resonate with target audiences.

• Conduct market research to identify trends, customer insights, and competitive landscapes to inform brand strategies.

2. Creative Copywriting:

• Craft persuasive and engaging copy for various platforms, including websites, social media, marketing materials, and advertising campaigns.

• Collaborate with design and marketing teams to ensure cohesive messaging and brand voice across all channels.

3. Campaign Development:

• Develop creative campaign concepts and strategies that align with client objectives and drive engagement.

• Create and pitch ideas for marketing initiatives, ensuring integration of brand strategy and creative storytelling.

4. Performance Tracking and Optimization:

• Monitor and analyze the performance of brand initiatives and campaigns, providing insights for optimization and improvement.

• Gather feedback from clients and stakeholders to refine strategies and copy as needed.

How to Apply:

Please submit your resume along with a portfolio showcasing examples of your brand strategy work and creative copywriting.

Requirements

1. Skills & Expertise:

• Strong understanding of brand strategy, positioning, and messaging.

• Exceptional creative writing skills, with a knack for crafting persuasive and engaging copy.

• Proficiency in using digital marketing tools and platforms.

2. Experience:

• 1-3 years of experience in brand strategy, marketing, or copywriting, preferably in an agency or consultancy environment.

• Experience developing and implementing creative campaigns and branding initiatives.

3. Education:

• Pursuing or holding a degree in Marketing, Communications, Advertising, or a related field.

4. Personal Attributes:

• A team player with strong collaboration skills and the ability to work independently.

• Highly adaptable and willing to learn and grow in a fast-paced environment.

• Passion for creativity, storytelling, and the ever-evolving landscape of branding.

Benefits

• Work From Home once a week
• Flexible hours
• Training & Development

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