Associate Research Manager

Company Description

R25_0015225

Job Description

About this job

Have you ever wondered whether Millennials are truly different from Gen Z? Or how emerging technologies will reshape our everyday lives? At the NIQ Consumer Behavior and Insights team, we help shape the products and experiences of the future by delivering factbased insights into consumer attitudes, behaviors, and trends.

As part of this boutique, consultative arm of NielsenIQ, you’ll design custom research studies that answer complex questions for a growing roster of Fortune 500 brands. This work requires deep thinking, creativity, and a strong grasp of both methodology and business context to uncover the who, what, where, why, and how behind consumer decisionmaking.

If you’re curious, collaborative, and passionate about designing smart research and telling powerful stories, join the NIQ Consumer Behavior and Insights team—where our goal is to show the world what people want.

Job Purpose

· Help leading brands navigate the marketplace and identify opportunities for future growth through custom, quantitative research

· Support the client consulting team in designing and executing highimpact studies that address complex business questions

· Develop insightdriven reports that represent the voice of the consumer and translate data into clear, actionable business recommendations

· Manage research projects from kickoff to delivery, ensuring timelines, quality standards, and client expectations are consistently met

· Contribute to revenue growth by delivering highquality work, fostering strong client relationships, and driving project success

Responsibilities

As an Associate Manager, you will primarily be focused on supporting the consulting team. Under the direction of senior members on the team, you will collaborate with clients to understand their needs, design and conduct quantitative research, and translate research findings into actionable recommendations. Specific responsibilities include:

Client Leadership

· Act as a trusted partner to clients by proactively managing daytoday communications, anticipating needs, and ensuring highquality delivery

· Guide project workstreams, balancing multiple priorities while maintaining alignment with client business objectives

· Contribute to strategic discussions by grounding client decisions in data and surfacing actionable insights

· Represent the research team with confidence in presentations and client meetings, articulating both methodological rigor and business relevance

Survey Design & Methodology

· Guide the development of survey instruments that are methodologically sound and tightly aligned with business questions

· Guide decisions on sampling strategy, respondent targeting, and data collection methods to ensure data quality and relevance

· Implement advanced quantitative techniques (e.g., MaxDiff, TURF, segmentation) where appropriate, with support from senior methodologists

· Manage survey programming and testing processes with a sharp eye for logic, flow, and user experience

Analytics & Storytelling

· Own the initial analysis of complex data sets, identifying patterns, anomalies, and compelling narratives that address core research objectives

· Synthesize findings into clear, businessfocused insights that drive strategic decisions

· Build highimpact deliverables—decks, reports—that go beyond data reporting to influence client actions

· Collaborate internal teams to enhance primary research by connecting dots using contextual data sets

Team Collaboration & Leadership

· Mentor analyst team members by providing thoughtful feedback, sharing best practices, and creating opportunities for skill development

· Collaborate operations teams to ensure seamless project execution

· Contribute to a culture of accountability, curiosity, and a commitment to delivering work that inspires confidence and action

· Curiosity, creativity, and a passion for understanding consumers and shaping business strategy through data

Qualifications

· Bachelor’s degree in marketing, business, social sciences, or a related field; advanced degree a plus

· 3+ years of experience in quantitative market research, consulting, or related fields, with a strong foundation in surveybased methodologies

· Proven ability to manage multiple projects simultaneously and deliver highquality work on time and on budget

· Strong analytical and critical thinking skills, with experience interpreting complex data and translating it into clear, actionable insights

· Proficiency in Excel, PowerPoint, Google Workspace Suite, and survey tools; experience with statistical software (e.g., SPSS, R, Q) is a plus

· Excellent communication skills, including the ability to present findings and recommendations to both internal stakeholders and clients

· A collaborative mindset with the ability to work effectively across functions and contribute to a teamoriented culture

Additional Information

US Benefits

• Comprehensive healthcare plan (medical, Rx, dental, and vision).
• Flexible spending accounts and a Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan including company matching contributions.
• Disability insurance.
• Tuition Reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• EmployeeAssistanceProgram (EAP)

• This role has a marketcompetitive salary with an anticipated base compensation of the following range: $64,000 $85,000. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a salesbased incentive or performancebased bonus. Other benefits include flexible working environment, comprehensive health insurance, industryleading parental leave, life insurance, education support and more.

  Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • EmployeeAssistanceProgram (EAP)

  • About NIQ

    NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through stateoftheart platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

    For more information, visit NIQ.com

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    Our commitment to Diversity, Equity, and Inclusion

    NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal OpportunityAffirmative ActionEmployer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https:nielseniq.comglobalennewscenterdiversityinclusion