User Engagement Manager, Content Strategy

About Walrus

Walrus Health is a techenabled healthcare services company transforming how care is delivered to employees. We help mid to largesized employers reduce wasteful prescription drug spending by connecting members with clinical pharmacists through our mobile platform. Our AIdriven platform identifies opportunities to optimize therapy without disrupting the member experience, delivering proven ROI and healthier outcomes.

Job Summary

We are looking for a creative and analytical User Engagement Manager, Content Strategy to join our Product team. This role is critical to increasing member engagement by delivering timely, relevant, and personalized content through multiple channels. The ideal candidate has a strong grasp of digital content marketing and experience working with data, personalization, and campaign performance metrics.

Responsibilities

Increase Member Engagement

Develop strategies to engage members through content at various touchpoints across the customer journey.

Segment members based on user data to ensure targeted communication.

Define member touchpoints and triggerbased workflows for campaign deployment.

Set monthly activation and retention customer goals aligned with the company objectives.

Content Creation & Personalization

Lead internal teams and thirdparty vendors to create personalizeable content.

Oversee and contribute to production of:

Push notifications

Personalized messages (e.g., from a pharmacist)

Emails

SMS

Articles (from existing 3,000+ article knowledge base and new content)

Videos (including storieslike vertical video messages)

Polls and surveys

Postcards and mailers

Campaign Execution

Implement and manage campaigns in customer.io and other tools.

Leverage automation and personalization to increase relevance and impact.

Performance & Optimization

Monitor campaign metrics and analyze effectiveness across content types and segments.

Iterate on campaigns based on performance data to continually improve engagement.

Multichannel Engagement

Identify and utilize additional channels to drive awareness and engagement, including:

Facebook Ads

Influencer marketing

HREmployerfacing strategies (e.g., working with companies to market programs internally)

Impact Communication

Measure and communicate the impact of engagement initiatives to internal stakeholders and clients.

Collaborate with Clinical, Product, and Data teams to align content with user needs and business goals.

Requirements

Qualifications and Skills

3+ years of experience in content strategy, digital marketing, or lifecycle marketing.

Strong experience in campaign execution across multiple channels.

Excellent writing and editorial skills with an eye for clarity, consistency, and tone.

Analytical mindset and comfort with performance data and testing.

Experience with tools like customer.io, Google Analytics, or similar.

Experience with healthcare, behavior change, or techenabled services is a plus.

Selfstarter with strong project management and crossfunctional collaboration skills.

Benefits

Comprehensive health insurance.
Dynamic and missiondriven company culture.

Remotefirst role with light travel as needed.

Unlimited PTO.