Marketing Manager (California Preferred)

Description

You spend more than half of your waking hours working. Make these precious, fleeting moments matter by working for an organization and a cause you can believe in.

Western Growers exists for one reason only: to ensure the future viability of its members – the hardworking, saltoftheearth farmers who grow the fruits, vegetables and tree nuts that feed our nation and nourish our bodies.

Our members depend on us to help them remain competitive and profitable as they face challenges that make it increasingly difficult and expensive to do business. Our goal is to fight for them– heart and soul –every single day. We passionately advocate, facilitate technological advancements and provide insurance for our members. We do all of this, and more, from a position of leadership in the agriculture industry. This mission requires a team of intelligent, inquisitive and innovative individuals connected for our common purpose.

The core company philosophy that strengthens our mission is that everything starts with people. Every employee of the organization has access to researchbased training to encourage and support Outward Inclusion philosophy and our DEI initiatives. As an element of this training, employees are encouraged to recognize that there isn’t a work life and a home life, there is one life. This recognition throughout the organization emphasizes the value of finding a healthy and happy balance in every employee’s life. One way that is realized for employees of Western Growers is flexible work arrangements with workfromhome, inoffice or hybrid options.

At Western Growers, we recognize and welcome the many qualities you can bring to the team.

Grow with us.

Compensation: $72,186 $98,841 with a rich benefits package that includes profitsharing.

Job Description Summary

The role is responsible for advancing the development, implementation, and performance assessment of all strategic marketing for Pinnacle Claims Management (Pinnacle) and Western Growers Assurance Trust (WGAT). The incumbent will work in crossfunctional teams and conduct and evaluate industry and market research. This position reports to the Director of Marketing and is a leader in the Marketing Operations team, focused on mixed marketing activity that drives business success.

Qualifications

• BABS degree and five (5) to seven (7) years of experience in marketing or related field preferred. Experience in the agriculture, health benefits or health insurance industry highly desirable.
• Fluency in Spanish (spoken and written) preferred; proven experience in marketing to a Spanish speaking population highly desirable.
• Advanced knowledge of marketing automation, content management, earned media, paid media, owned media, and marketing analytics.
• Advanced knowledge of inbound marketing methodology, including performance marketing, conversion, and online customer acquisition.
• Demonstrated ability to create marketing strategies to drive demand and introduce, position, market products, and services.
• Demonstrated communication, relationship building, and collaboration skills across multiple departments, entities, and crossfunctional teams.
• Exceptional project management skills, including time and task management, delegation, and working collaboratively to meet deadlines and budget requirements, with a record of measurable results.
• Creative problemsolving skills with track record of leading scalable projects, programs and gotomarkets.
• Proven experience leading and influencing crossfunctional partners at multiple levels including executives.
• Selfmotivated and skilled at managing multiple projects and working in a highpaced environment.
• Strong ability to tell a story, both verbally and visually.
• Demonstrated level of professionalism, including the ability to exercise sound judgment, discretion, tact, and diplomacy.
• Internet access provided by a cable or fiber provider with 40 MB download and 10 MB upload speeds. (This language is needed as part of the job requirements only if the position is 100% remote or hybrid. Please remove language if this position does not meet this criterion.)
• Home router with wired Ethernet (wireless connections and hotspots are not permitted).
• A designated room for your office or steps taken to protect company information (e.g., facing computer towards wall, etc.)
• A functioning smoke detector, fire extinguisher, and first aid kit on site.

• Duties And Responsibilities

  Marketing and Brand Development

  • Support the execution of marketing brand strategies to maintain consistency in branding and message.
  • Establish strategic project goals through gathering pertinent business, financial, service, and operations information.
  • Develop and execute marketing strategies with an interdisciplinary team of marketers.
  • Develop and maintain marketing promotional calendars and oversee the implementation.
  • Lead marketing campaigns from the ideation stage through execution, including any marketing activity required for project success.
  • Own the lifecycle of marketing creative briefs. Supervise the scope management of those briefs.
  • Establish and govern quality standards for marketing deliverables.
  • Marketing Operations

    • Maintain production markers and facilitate production workflow to ensure deadlines are met within scope and cost.
    • Run the weekly marketing team meeting alongside marketing leadership and facilitate the distribution of work breakdown activity to junior marketing staff.
    • Mentor staff in the operations team to ensure the delivery of meaningful, relevant, wellconstructed, and errorfree work that meets established deadlines and supports department, company, stakeholder objectives, and priorities.
    • Provide biweekly project status reporting to the marketing leadership, including workload and identified risks.
    • Account Management

      • Conduct market research and analyze past efforts to present informed plans for building new relationships, increasing customer engagement, and maximizing sales opportunities.
      • Manage external stakeholder relationships using communication plans, briefs, and reporting vehicles.
      • Manage the development and delivery of actionable reports to clients and stakeholders.
      • Procure and synthesize marketing intelligence and customer insights, serving as a leading authority on our customers, competition and the broader marketplace. Deliver highquality readouts and recommendations to influence stakeholders across the organization.
      • Other

        • Utilize all capabilities to satisfy one mission — to enhance the competitiveness and profitability of our members. Do everything possible to help members succeed by being curious and striving to understand what others are trying to achieve, planning, and executing work helpfully and collaboratively. Be willing to adjust efforts to ensure that work and attitude are helpful to others, be selfaccountable, create a positive impact, and be diligent in delivering results.
        • • Maintain internet speed of 40 MB download and 10 MB upload and router with wired Ethernet.
          • Maintain a HIPAAcompliant workstation and utilize appropriate security techniques to ensure HIPAArequired protection of all confidentialprotected client data.
          • Maintain and service safety equipment (e.g., smoke detector, fire extinguisher, first aid kit).
          • All other duties as assigned.

          • Physical DemandsWork Environment

            The physical demands and work environment described here represent those that an employee must meet to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to communicate with others. The employee frequently is required to move around the office. The employee is often required to use tools, objects, and controls. This noise level in the work environment is usually moderate.