Brand & Content Advisor

Be the Spark! Join our dynamic Marketing & Communications team, where every day is different, and you will always be engaged with meaningful work!

The Brand & Content Advisor plays a key role in shaping and delivering highquality, consistent digital communications across the organization. This role is responsible for creating, editing, and managing content across various platforms, ensuring alignment with the organization’s brand voice and accessibility standards. The Advisor provides guidance and support to Digital Production Team members, contributes to content strategy, and helps monitor performance through analytics. Working collaboratively across departments, the Advisor ensures that messaging is clear, inclusive, and aligned with organizational priorities.

In this role, you will:

• Create, edit, and proofread owned content, including email newsletters, blogs, reports, videos, social media, and web content to ensure a professional and consistent brand voice.
• Build and manage the production workflow for newsletters, and provide quality assurance.
• Monitor social media channels, engage with audiences, and assign responses.
• Support charitywide content including Diversity, Equity, Inclusion and Belonging initiatives and content boosting, and manage issues in coordination with the Brand & Content Manager, General Manager of Communications, andor SVP of Marketing and Communications.
• Organize tabletop exercises as needed and provide afterhours support when required.
• Support the development of strategic photo and video content.
• Review the social media policy and recommend updates as needed.
• Update content on charitywide web pages, including the management list, Board of Directors, annual report, sustainability page, history and news pages, and other crossprogram pages as assigned.
• Support Website Usability Lab logistics, and track and implement or follow up on identified improvements.
• Train as a backup poster on the intranet (SharePoint).
• Support the Digital Production Team (DPT), including training and coaching team members, and ensuring access is removed and passwords reset across platforms when members depart.
• Upload and tag charitywide photos and videos in the central repository, and maintain associated consent forms.
• Report on website, social media, and email tool analytics to track performance and identify trends and insights to leverage.
• Ensure AODA standards are applied across digital content (e.g., alt text).
• Provide backup support during team vacations or absences.
• Perform other duties as assigned.

• You bring:

  • Postsecondary education in Communications, Public Relations, Journalism, or a related discipline or equivalent experience.
  • Minimum of 3 years of experience developing and implementing communication plans, gained through roles in public relations, communications, or the notforprofit sector.
  • Demonstrated ability to manage multiple projects and timelines simultaneously, collaborate with internal and external stakeholders, work effectively with agencies or inhouse teams, and coach content creators.
  • Proficient in Word and PowerPoint as well as CMS systems and email marketing tools like Campaign Monitor, Delivra, WordPress, and MailChimp.
  • Proficient in Adobe Desktop, Web Publishing Suite, and Canva.
  • Strong familiarity with CP Style.
  • Knowledge of Google Analytics, SharePoint, and social media tools such as Meta Business Suite.
  • Basic knowledge of graphic design, design technology, and digitalprint production including familiarity with programs such as Canva.
  • Photo and video editing skills using programs such as Adobe Premiere Pro an asset.
  • Exceptional written and verbal communication skills.
  • Excellent attention to detail with strong problemsolving, project management, organizational, and multitasking skills.
  • Exceptional interpersonal skills, as well as tact, diplomacy, and professionalism for dealing with various internal and external groups.
  • Selfstarter and ability to work independently and as part of a team.
  • Demonstrated ability to meet tight deadlines while retaining quality standards.
  • Analytical abilities to research and present information.
  • Demonstrated ability to work in a highly confidential environment with constant communications between executive management staff, and to maintain confidentiality and discretion.
  • Welldeveloped interpersonal and relationshipbuilding skills; ability to establish rapport and excellent communication with members, participants, staff, volunteers, and external partners.
  • Flexibility regarding assigned hours of work and location; some travel mainly in the Greater Toronto Area may be required from time to time
  • Excellent understanding of diversity, inclusion, and equity including the ability to identify and address barriers, work effectively with diverse stakeholders, and integrate equity into program design.

  • What you need to succeed:

    • Commitment to the YMCA’s Mission, Vision and Values.
    • Focus on the health, safety and wellbeing of all children, youth, and vulnerable people in YMCA programs including understanding legal and moral obligations related to reporting suspected child abuse to Child Protection Services.
    • YMCA Competencies: Accountable, RelationshipBuilder, ImprovementOriented, Team Player & Leader, Equity and Wellbeing Promoter.

    • Why work for the YMCA?

      The YMCA of Greater Toronto is a charity that ignites the potential in people, helping them grow, lead, and give back to their communities. We are committed to helping our employees reach their full potential and are recognized as a great place to work. We offer meaningful jobs and the opportunity to make a difference in the lives of individuals and the health of our communities. See what you can expect from the YMCA here.

      Joining the Y means contributing to over 165 years of providing opportunities for people to shine through programs and services like health and fitness, licensed child care, camps, employment and immigrant services, education and training, and services for youth, families, and seniors. Learn more in our 2020–2025 strategic plan, Ignite the Light, which outlines how we are focused on boosting wellbeing and promoting equity across the Greater Toronto Area.

      The YMCA of Greater Toronto is committed to Diversity, Equity, Inclusion and Belonging. We strive to remove barriers to employment and recognize that diverse staff who reflect the communities we work in enrich the experiences of our participants and our team. As an equal opportunity employer, we invite applications from all qualified candidates including racialized peoplepeople of colour, Indigenous Peoples, disabled peoplepeople with disabilities and members of 2SLGBTQIA+ communities.

      If we can make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity so we can work with you to accommodate your needs.

      In keeping with our commitment to safety and child protection, job offers are contingent on the successful completion of a Police Records Check. Within the first four months and every three years thereafter, a Vulnerable Police Records Check is required. Learn more about these checks here.

      The YMCA only considers applicants who are legally entitled to work in Canada. We thank all applicants for their interest, however, due to the volume of applications we receive, we can only contact candidates who are selected for an interview.

      Check out the next steps in our recruitment process and see what others are saying about working at the YMCA.