Advertising Director Remote

Job Summary:

We are seeking an experienced and visionary Advertising Director to lead our advertising strategy, execution, and performance across all media platforms. This role is responsible for overseeing campaign development, managing agencyvendor relationships, guiding creative direction, and ensuring alignment with broader brand and business goals. The ideal candidate brings a blend of creativity, strategic thinking, leadership, and datadriven decisionmaking to build and scale impactful advertising programs.

Key Responsibilities:

Strategic Leadership

• Develop and lead the companys overall advertising strategy (digital, traditional, social, outofhome, etc.) to drive brand awareness, customer acquisition, and revenue growth.

• Translate business objectives into highimpact advertising campaigns and measurable KPIs.

• Collaborate with senior leadership on gotomarket strategies, media planning, and brand positioning.

• Campaign Management

  • Oversee the planning, execution, and optimization of multichannel ad campaigns.

  • Guide creative development in partnership with internal teams or external agencies to ensure consistent brand voice and messaging.

  • Analyze campaign performance and make strategic recommendations to maximize ROI.

  • Team & Vendor Oversight

    • Lead, mentor, and grow a highperforming inhouse advertising or media team.

    • Manage relationships with advertising agencies, media buyers, creative vendors, and freelancers.

    • Review and approve media plans, ad creatives, budgets, and timelines.

    • Budget & Resource Management

      • Own the advertising budget; forecast, allocate, and track spend across campaigns.

      • Negotiate contracts with media partners and vendors to maximize value and efficiency.

      • Innovation & Insights

        • Stay current on advertising trends, consumer behavior, and emerging platforms.

        • Identify and test new channels, tools, and approaches to stay ahead of the competition.

        • Drive datadriven decisions using analytics tools (e.g., Google Analytics, social media insights, ad platform data).

        • Required Qualifications:

          • Bachelors degree in Marketing, Advertising, Communications, or related field (Masters preferred).

          • 812+ years of progressive experience in advertising or marketing, with at least 35 years in a leadership role.

          • Deep understanding of advertising ecosystems including digital, TV, radio, print, and programmatic media.

          • Proven track record of managing largescale advertising budgets and campaigns with measurable success.

          • Exceptional leadership, communication, and crossfunctional collaboration skills.

          • Strong analytical mindset with experience in advertising analytics and performance measurement.

          • Preferred Qualifications:

            • Experience in a specific industry such as consumer goods, tech, fashion, or media.

            • Experience managing inhouse teams andor agency relationships.

            • Familiarity with ad platforms (Google Ads, Meta Business Manager, DSPs, YouTube, LinkedIn Ads).