Product Marketing Lead, Lifecycle

Our Lifecycle Marketing team plays a vital role in deepening relationships with millions of consumers by delivering personalized, timely messaging that accelerates product adoption and reinforces Affirm’s value at every touchpoint.

As a Product Marketing Lead on Lifecycle, you’ll be the driving force behind how new users engage with and adopt Affirm. Focused on acquisition and engagement, you’ll lead the strategy and execution of automated programs across email, push, and inapp messaging. Through thoughtful testing, smart segmentation, and tailored personalization, you’ll design journeys that onboard users, accelerate product understanding, and drive sustained engagement. Your work will span multiple growth levers and business lines, helping consumers find continued value in Affirm throughout their journey.

This is a highimpact, crossfunctional role ideal for a lifecycle expert who thrives in performancedriven environments, adapts quickly to new insights, and is energized by rapid iteration and ongoing optimization.

What you’ll do

• Own the endtoend strategy and execution of automated, crosschannel user journeys informed by deep segmentation and customer insights.
• Design, test, and iterate acquisition and engagement journeys across email and push channels, using datadriven insights to identify highperforming strategies and continuously optimize for growth.
• Apply structured experimentation frameworks (e.g., AB, multivariate, holdouts) to validate hypotheses, prioritize ideas, and guide decisionmaking.
• Communicate program performance clearly against key KPIs such as activation, repeat usage, and sustained engagement.
• Use dynamic content and automation to personalize messaging based on user behaviors, preferences, and lifecycle stages.
• Champion the customer perspective by integrating behavioral signals, feedback, and journey insights into lifecycle strategy.
• Collaborate with Marketing Operations to ensure seamless campaign execution across digital channels.
• Align with Creative and Product Marketing counterparts to deliver highperforming, brandconsistent content that clearly communicates Affirm’s value propositions.
• Partner with Analytics and Engineering to enhance campaign effectiveness through improved tooling, automation, and personalization capabilities.
• Explore and apply emerging AI tools to accelerate brief development, inform strategy, increase testing velocity, and scale personalized content more efficiently.

• What we look for

  • 5+ years of experience developing B2C automated lifecycle marketing programs, particularly across email, push, andor inapp channels.
  • Strong analytical skills with a track record of designing and interpreting AB tests and turning insights into actionable strategies.
  • Demonstrated ability to lead projects and influence crossfunctional teams, including Product, Engineering, and Analytics.
  • Entrepreneurial mindset with a proactive approach to growth marketing, testing, and continuous optimization.
  • Exceptional communication skills and the ability to thrive in a fastpaced, collaborative environment.
  • Experience in consumer finance, mobile applications, or payments is strongly preferred.
  • Proven success partnering with crossfunctional stakeholders, including Product Marketing, Creative, Product Marketing Operations, Analytics, and Engineering, to deliver impactful, customercentric programs.

  • Pay Grade K
    Equity Grade 4
    
    Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and jobrelated skills.
    
    Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
    
    CAN base pay range per year: $109,000159,000

    #LIRemote
    Affirm is proud to be a remotefirst company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain officebased due to the nature of their job responsibilities.
    We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
    • Health care coverage Affirm covers all premiums for all levels of coverage for you and your dependents
    • Flexible Spending Wallets generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
    • Time off competitive vacation and holiday schedules allowing you to take time off to rest and recharge
    • ESPP An employee stock purchase plan enabling you to buy shares of Affirm at a discount

    • We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

      [For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

      By clicking Submit Application, you acknowledge that you have read Affirms Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.