Director of Demand Generation

Director of Demand Generation

At Hive, we are dedicated to creating moments that matter by connecting event marketers to their biggest fans. We are seeking a Director of Demand Generation to lead and scale a high-performing demand generation engine that drives revenue and accelerates Hive’s growth across email, SMS, and advertising channels. This is a hands-on leadership role focused on experimentation, accountability, and building a Demand Gen team that moves fast and efficiently, with AI as a key unlock.

What does being a Director of Demand Generation at Hive look like?

You’ll sit at the intersection of Demand Gen, Revenue, and Operations. You’ll lead our Demand Gen team with a player-coach mindset, rolling up your sleeves to launch and iterate full-funnel campaigns while empowering the team to do their best work. You’ll drive a weighted revenue pipeline to sales, manage a tightly focused experimental roadmap, and obsess over the right metrics from CPL to CAC: LTV. Reporting to our CEO, you'll help bring Hive's brand and value proposition to life in a way that drives measurable impact.
We’re building a small but mighty team, lean, modern, and efficient in how we work. You’ll help shape a smart mix of tech, in-house talent, and specialized contractors to ensure we stay agile, high-impact, and focused on what moves the needle.

What you’ll do:

• Own and grow the pipeline: You’ll be responsible for driving a qualified, weighted revenue pipeline to sales.
  

• Execute marketing campaigns: Build and optimize full-lifecycle campaigns across paid ads, email, and events, focusing on learning fast, measuring everything, and iterating.
  

• Drive experimentation: Build a clear roadmap of demand gen experiments to test hypotheses quickly, track outcomes rigorously, and evolve our GTM engine.
  

• Be revenue-obsessed: Analyze campaign performance through CAC: LTV, CPL, and conversion rates to inform strategy and inform next bets.
  

• Manage & grow the team: Build a healthy, high-performing environment grounded in clear expectations, regular feedback, and strong performance management. Foster a culture of accountability, growth, and recognition, where people understand their impact and how they’re progressing.
  

• Partner cross-functionally: Work with RevOps and Sales to identify high-potential ICP accounts and bring them into the funnel with personalized, account-based plays.
  

• Scale with AI: Drive how our Demand Gen team leverages AI across content, campaign execution, data analysis, and reporting to operate with speed and precision.
  

What you bring to the table:

• 5+ years in B2B marketing, with a strong focus on demand generation or growth roles at SaaS startups and proven leadership at the Senior Manager or Director levels.
  

• Fluent in pipeline metrics CPL, CAC, conversion rate, revenue impact and comfortable setting and hitting aggressive growth goals
  

• Technical operator: You’re comfortable inside HubSpot, Salesforce, and tools like Clay, Zoominfo, and Unify. You know how to self-serve and ship.
  

• Passion for experimentation and velocity: You know testing is the fastest way to learn, and you have the frameworks to prove it. You don’t need a perfect plan to move, you need signals and accountability.
  

• You’re a player-coach: Hands always close to the keyboard, but with the leadership skills to build and scale a high-performing team.
  

• Thoughtful perspective on how your team should be using AI to move faster, work smarter, and stay focused on what matters
  

Bonus Experience:

It would be an asset (but is not a requirement) if you also have:

• Familiarity with the live events or entertainment industry

• Experience in other revenue roles - whether you started in sales, CX or rev-ops prior to marketing.
  

How you work:

• You’re highly analytical, curious, and metrics-driven
  

• You’re a direct and clear communicator, both internally and externally
  

• You love turning ambiguity into clarity and know how to unblock yourself and others
  

• You’re energized by working in a small, agile team and thrive when you have full ownership of your roadmap from strategy to execution.

Compensation & Benefits Package:

• Meaningful salary + equity: You’re rewarded based on impact
  

• Fully remote in Canada or the US: work from wherever you're most productive
  

• Flexible hours: Design your day around your most focused work
  

• Comprehensive health & dental coverage, with generous parental leave top-up
  

• Unlimited vacation/PTO so you can be happy and healthy
  

About Hive.co

Hive.co is the premier marketing platform for event marketers, revolutionizing the industry with its seamless integrations with ticketing platforms like Eventbrite. Our platform helps brands act on data, segment intelligently, and send timely campaigns that drive results.

We’re a team of kind, curious people who value impact, ownership, and transparency. We’re excited to meet others who bring the same energy and a fresh perspective.

Check out our About Us page to learn more.