Offer summary

Qualifications:

2–4 years of experience in paid search or digital marketing., Hands-on experience with workflow automation tools like n8n, Zapier, or Make.com., Proficiency with generative AI tools such as ChatGPT and prompt engineering., Experience with Google Ads, Meta Ads, and integrating multiple systems..

Key responsibilities:

Design and implement AI-driven automations for campaign management.

Launch and optimize campaigns across various ad platforms.

Apply AI solutions to automate performance and reporting.

Collaborate with the team to improve automation tools and workflows.

We are CSC Generation. We acquire and transform retailers into high performing, digital first consumer-centric businesses. As of May 2023, we have nine brands that are part of the CSC family. We expect to keep growing and adding more companies to our portfolio. Often, our retailers have a strong brand recognition and customer following but have run into financial difficulties. Our mission is to transform them into high performing, digital first, consumer centric businesses. We stand out from the rest of the retail industry with our strong marketing intelligence, supply chain and distribution channels, outstanding customer support and experience in brick-and-mortar stores, online and catalog sales.

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightningfast and accurate fulfillment, and inspirational, informative, and communitycentered content.

We are building the nextgeneration AI operating system for retail—one that automates the manual, streamlines the complex, and empowers teams to focus on highleverage work.

We are seeking an AIfirst PPC Marketing Manager to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPTbased tools, and scripting to improve how paid search campaigns are run and optimized, while also applying handson experience with Google Ads, Meta Ads, and other PPC channels.

This role is challenging – above and beyond the daytoday responsibilities, you’ll have a big role within a fastpaced team.

This position will report into Marketing Leadership.

What you get to do every day: Design, build, and maintain AIdriven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT
Custom GPT’s, and Python. These will span tools like Excel, Looker, and Slack as well as ad platforms like Google and Meta Ads.
Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms
Apply AIpowered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting
Prototype fast, iterate faster – ship working automation MVP’s within days, not months
Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT’s

What you bring to the role:
2–4 years of handson experience in paid search, PPC, or digital marketing campaign management
Handson experience building workflow automations using tools like n8n.io , Zapier, Make.com , Retool, or similar
Deep fluency with generative AI tools, including ChatGPT and prompt engineering
Proficiency with Google Ads, Meta Ads, and other major ad platforms
Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows.
Comfortable with light scripting, API calls, or working with lowcode platforms.
Excellent communication and collaboration skills
A mindset of experimentation, velocity, and constant improvement

What’s in it for you? Joining Backcountry isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:
Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
AIFirst Skill Building: Get handson with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
Competitive benefits: Paid time off policies, 401(k)RRSP match, medicaldentalvision and a variety of supplemental policies, and employee discounts at our portfolio companies

What our interview process looks like:
📞Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce Backcountry.
🧠Step 2: You’ll complete a short AI or productbuilding challenge so we can understand how you approach problems and execution.
💬Step 3: Participate in deepdive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.
📩Step 4: Offer. We’ll move fast for the right candidate.
Our preference is for candidates who reside near our hub in Toronto, Ontario.
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com . #LIRemote