TikTok Shop Manager

Job Title: TikTok Shop Manager

Location: Remote 

Job Type: Full-Time, Permanent

Reports To: TikTok Shop Lead

Salary: £38,000-£40,000p/a

About Us:

For You Advertising is the UK’s leading TikTok marketing agency, partnering with ambitious, high-growth brands to master TikTok commerce. As TikTok UK’s preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.

As specialists on TikTok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel. As a result, we are the chosen content and performance partners for TikTok UK’s ecommerce & DTC team. Dedicated support from TikTok alongside early access to new product features.

We are seeking A-Players to join our team of high-performance marketers. Our mission is to be the UK’s most renowned TikTok marketing agency and we want you to be a part of this journey.

The Role:

We’re hiring a highly organised and results-driven TikTok Shop Manager to oversee the end-to-end operations of multiple TikTok Shops. You will manage a small internal team of affiliate managers, optimise storefronts, coordinate with influencers and creators, and drive revenue through shop strategies. This is both a strategic and hands-on role. Perfect for someone who lives and breathes eCommerce and TikTok.

Requirements

Key Responsibilities:

TikTok Shop Setup & Management

• Launch and maintain TikTok Shops for multiple brand clients. 
• Manage product listings, pricing, inventory sync, promotions, and monthly Shop strategies. 
• Co-ordinate with client teams for continued shop growth opportunities and strategic evolvement. 

Affiliate Management

• Support the managing of up to 2 internal Affiliate Managers and a TikTok Shop Executive across outreach, content, shop strategy & performance. 
• Set goals, monitor performance to ensure regular strategic adaptions are made.  
• Manage client results through weekly and monthly reporting cadences. 

Sales & Campaign Strategy

• Build and execute sales strategies including promotions, product drops, and shop-led campaigns. 
• Collaborate with internal creative and paid teams to ensure shop strategies are aligned with brand goal. 
• Analyse performance metrics to optimise conversion and engagement

Reporting & Communication

• Provide regular performance reports and actionable insights to clients and internal stakeholders. 
• Act as a key contact for clients regarding TikTok Shop operations. 

Who You Are:

• Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
• Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools. 
• Experience managing teams and/or affiliates/influencer programs. 
• Highly organised, data-driven, and comfortable juggling multiple accounts. 
• Strong communication and client-facing skills. 
• Startup or agency background is a big plus. 

Nice to Have:

• Previous experience managing DTC eCommerce stores. 
• Background in digital marketing, influencer strategy, or paid social. 
• Experience with TikTok Creator Marketplace and Shop Affiliate features. 
• Working knowledge of tools like Shopify, WooCommerce, or other eComm platforms. 

Benefits

• You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce. 
• Competitive salary + performance-based bonus structure. 
• Flexible remote work options available. We also have offices in London, Manchester and Leeds if that is your preference. 
• Extra holiday - take your birthday off.
• Annual salary reviews.
• Structured training and development.
• Frequent team building activities.
• Ability to progress into leadership roles.
• Company pension scheme.
• Annual bonus schemes.

Are you ready to drive the future of TikTok commerce?