Marketing Manager - Content

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

• Love what you do and leave your mark
• Work with the iconic Dan Murphy’s brand and a high performing team 
• Your finger is on the pulse, you’re a step ahead in understanding the ever-changing world of social media and content marketing 
• Strong creative content production experience 

As the Marketing Manager - Content in the Dan Murphy’s Marketing team, you’ll plan and implement inspiring branded content end to end across all digital touch points to help Australian’s to Drink Better for Less and to engage our Millennial and Gen Z customer.  

You’ll play a key role in developing and driving our ambitious content marketing strategy forward by operationalizing best-in-class social media, influencer, editorial content and creative production; you’ll also manage a team of content and social specialists. 

Working cross functionally, strong stakeholder management skills and a passion for brand storytelling are key to success in this role, as well as the ability to lead and inspire a team.  

Sound good? Read on.
Here is a taster of what you can expect in this role:

• Define and lead Dan Murphy's content marketing strategy to solve customer problems, inspire discovery, and achieve strategic objectives.
• Develop and execute social media and influencer strategy (paid and organic) to drive engagement, reach and traffic.
• Manage content marketing and creative production specialists, ensuring efficient, high-quality, and fast content delivery for social, editorial and brand campaigns.
• Oversee brand voice, tone, and visual experience across all content, maintaining quality control.
• Collaborate with the Head of Brand Marketing & Content on channel-specific content and production approaches (Instagram, TikTok, Facebook, Paid, Digital, emerging channels).
• Engage stakeholders (marketing campaign, eCommerce, Merchandise, Paid Media) for effective content strategy execution.
• Partner with Merchandise to promote NPD and trend leadership via social media, influencers, and Dan’s Daily editorial platform.
• Oversee social, influencer, and Dan’s Daily editorial content for major campaigns and always-on trade plans, meeting business targets.
• Oversee our social advocacy program including our store team ambassador program 
• Partner with Mixin (retail media team) to develop commercialisation strategy for content channels and work with suppliers to grow brand partnerships and creative collaborations 
• Direct brainstorming meetings and creative sessions with
• Manage external content and social agencies and partners, including performance, budgets, and engagement.
• Manage and forecast the content marketing team budget.
• Attendance of photoshoots and providing direction
• Identify digital and cultural trends and insights to evaluate end-to-end customer experience for all content campaigns.
• Manage weekly and monthly reporting to Marketing Leadership Team on content, social media trends, and digital content performance.
• Optimize content using social media analytics, SEO, Google Analytics, and web traffic metrics.
• Lead and inspire the team by role-modeling Endeavour Ways of Working and Values.
• Empower the team to work end-to-end in a matrix environment, fostering a customer-first culture.
• Develop talent pipelines and future leaders through feedback, development plans, and succession planning.

Now let’s talk about you: 

• 7+ years experience working in content marketing, social media strategy and execution.
• Degree Qualified in a relevant field.
• A strong digital marketing skill set, with experience in content creation and management, social media, influencer marketing, and online marketing. 
• Proficiency across systems including CMS, Google Analytics and Social Media Measurements platform is favourable. 
• Proven experience in people leadership.
• Creative flair combined with strategy and conceptual thinking.
• Proven ability to develop strategy.
• Proven ability to think in your feet and to project manage team to ensure workflows are consistent 
• Retail experience is favourable.
• Knowledgeable and confident in the world of Liquor.
• An ability to be ‘hands on’, you are curious about the why and focused on outcomes.
• Strong attention to detail and creative copywriting skills.
• Ability to work autonomously with little direction and deal with ambiguity. 
   

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup