Offer summary

Qualifications:

5+ years experience in SEO, PPC, or growth roles., Proven success in local lead generation with high-quality leads., Expert proficiency with Google Ads, GA4, Tag Manager, and analytics tools., Strong automation skills using Zapier, Make, or Python..

Key responsibilities:

Manage and optimize Google and Meta ad campaigns for multiple properties.

Build and improve landing pages and local SEO strategies.

Develop and implement automation workflows for lead generation and content deployment.

Create and refine SOPs for SEO and PPC systems.

Job description

Work Arrangement: Fully Remote

Job Type: Full-Time

Work Schedule: 40 Hours/Week, Monday to Friday CET

Location: Remote

Holidays Observed: Flexible, aligned with France or U.S. holidays

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we’re building for: Watch Here

Why Work with Us?

We’re not just another recruiting firm—we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.

About the Company

Our client is redefining local lead generation through automation and AI. With over 60 local SEO-optimized properties across North America, NearU generates high-intent leads for blue-collar service businesses. The company is building the infrastructure to replace traditional local marketing agencies with scalable, AI-powered platforms.

Role Overview

Our client is looking for a strategic and technically fluent Growth & Lead Systems Manager. This is not a standard PPC or SEO role—you will build scalable growth machines, automate operations, and directly own the top-to-bottom funnel. If you thrive in fast-paced, high-autonomy environments and love turning chaos into systems, this role is for you.

Key Responsibilities

Lead Generation and Paid Media

Manage Google and Meta Ads campaigns for multiple service properties
Prioritize campaigns with < $25 CPL and 30+ high-quality leads/month
Launch, test, and scale PPC campaigns using Search, Performance Max, and Meta Lead Ads
Build and iterate landing pages with Webflow, Replit, and CMS integrations

SEO and Site Optimization

Optimize GBP listings, citations, backlinks, and internal linking for local SEO
Collaborate with AI tools to deploy and QA optimized content
Standardize SEO best practices across 60+ sites

Analytics and Attribution

Clean and unify data across GA4, Tag Manager, and WhatConverts
Build attribution infrastructure to track form submissions, calls, and ad conversions
Implement tracking SOPs and scalable dashboards

AI and Automation

Use Zapier, Make, and Python scripts to build growth automations
Automate repetitive tasks like GBP posting, lead scoring, content deployment
Contribute to an automation-first playbook for scaling digital properties

Innovation and Strategy

Launch Next-Gen AI-powered landing pages and test for viability
Upsell and optimize existing properties based on lead volume and CPL
Create SOPs for niche-based SEO and PPC systems

Requirements

Must-Have:

5+ years in SEO, PPC, or growth roles
Proven local lead gen experience (30+ leads/month at CPL < $40)
Expert-level proficiency with Google Ads, GA4, Tag Manager, and WhatConverts
Strong automation background using Zapier, Make, or Python
Experience with landing page builders and CMS platforms (Replit, Webflow, etc.)
High responsiveness, proactivity, and execution ownership

Nice-to-Have:

Experience in rank-and-rent or high-volume affiliate SEO
Familiarity with Replit, SynthFlow, Local Falcon, Mangools
Ability to write and manage lightweight Python scripts for scraping or automation
Prior experience working with AI agents for content or lead handling

Benefits

Remote Work: Work from anywhere, fully async-friendly
PTO: 15 days PTO plus regional holidays
Direct Mentorship: Daily interaction with the CEO and ownership of core projects
Growth-Driven Culture: High-stakes, high-output, and built for long-term success
Autonomy & Impact: Build systems that run without you
Tech Access: Get hands-on with leading automation and AI tools