Marketing Director

About the Role

We’re seeking a strategic and resultsdriven Marketing Director to lead integrated digital campaigns, drive measurable growth, and strengthen commercial relationships across new and existing accounts.

In this role, you’ll be instrumental in building partnerships with key industry players, aligning crossfunctional teams, and accelerating performance across digital channels.

You’ll champion StudyNext’s mission to empower learners and support education providers through a transparent, studentfirst platform.

Key Responsibilities:

Digital & Performance Marketing

• Develop mid to long term strategies to deliver on direct response marketing
• Lead the strategy and execution of direct response marketing across eDMs, lead generation, programmatic display, paid social, video, native, and mobile channels.
• Build and deliver highperforming, costefficient campaigns focused on scalable ROI and continuous optimisation.
• Collaborate closely with creative, content, analytics, and data teams to align audience segmentation, messaging, and testing frameworks.
• Own marketing performance reporting and insights, using data to inform budget allocations and strategic pivots.
• Manage external agency and vendor relationships to ensure highimpact delivery and bestinclass media performance.

• Strategic Partnerships and Business Development

  • Develop and execute partnership strategies with major Australian publishers to amplify reach and deliver targeted performance outcomes.
  • Identify and pursue new business opportunities through strategic pitches, collaboration with creative and data teams, and tailored media solutions.
  • Serve as a strategic advisor and trusted point of contact for clients, building longterm relationships grounded in results and insight.
  • Present quarterly and annual forecasts to the Commercial Director, incorporating deep commercial planning and strategic account growth.

  • Cross – functional collaboration

    • Build strong, productive relationships with internal product, engineering, design, and commercial teams to align on roadmaps and unlock new marketing capabilities.
    • Partner with external stakeholders and platform teams to pilot new features, improve integrations, and unlock performance efficiencies.
    • Act as a connector across the business ensuring digital initiatives are aligned with product innovation, business goals, and customer needs.

    • KPI’s

      • Website traffic organic, paid search, social, referrals and email
      • Lead generation total leads, cost per lead
      • Applications lead to start conversion, cost per application and enrolments

      • Qualifications

        Education:

        • Tertiary qualification in Marketing, Business, Communications, or related fields.
        • Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions.
        • Skilled in marketing briefing, quality assurance, and performance optimisation.
        • Able to connect data and insights directly to creative, targeting, and messaging strategies.
        • Strong presentation and communication skills.

        • Experience:

          • 7+ years of experience in digital marketing and performanceled strategy, with seniorlevel experience in crossfunctional leadership.
          • Proven ability to develop highimpact campaigns across a wide range of digital channels and platforms.
          • Commercially savvy with experience in building new business pipelines, developing partnerships, and presenting strategic growth plans.
          • Strong communicator with the ability to manage both executive stakeholders and daytoday teams across internal and external groups.
          • Passion for experimentation, dataled decisionmaking, and staying ahead of industry trends especially in media partnerships and platform innovation.

          • Technical:

            • Confident using marketing platforms (e.g. CM360, Google Analytics, Search Console, Ad Manager CRM tools, dashboards) to drive decisions.
            • Skilled in marketing briefing, quality assurance, and performance optimisation.
            • Able to connect data and insights directly to creative, targeting, and messaging strategies.
            • Strong presentation and communication skills.

            • Additional Information

              About Keypath Education

              At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it’s like to be a Keypather.

              Benefits and Rewards:

              • Opportunity to work inoffice, hybrid, or remotely, with laptop and hardware provided for your home office.
              • Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
              • Dedicated DEI committee
              • Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Masters degrees from our many university partners.
              • Employeeled initiatives such as Culture Club, Team Green, Sustainability, and more.
              • Company events and activities run inoffice and remotely.
              • Fastgrowing company with increasing career path opportunities.

              • We encourage applications from Aboriginal andor Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.