Job description

This is an exciting opportunity for a Senior Paid Media Buyer & Campaign Manager to join a fast-paced and innovative environment, managing high-performing paid advertising campaigns across Google Ads and Microsoft Ads.

The role is fully remote and full-time, ideal for a digital advertising professional with 3–5 years of hands-on experience in the e-commerce sector.

The successful candidate will bring strong expertise in conversion tracking, Google Merchant Centre feed management, and GA4 analytics, with a keen ability to leverage video assets within advertising strategies.

Requirements

Paid Media Strategy & Execution

Develop, execute, and optimise paid media strategies focused on e-commerce growth.
Monitor KPIs such as ROAS, CPA, and CLTV to ensure campaign profitability.
Conduct A/B testing and manage budgets to maximise ROI.

Conversion Tracking & Analytics

Set up and manage accurate tracking using GA4, GTM, and server-side solutions.
Deliver data-driven insights through detailed performance reporting.

Google Merchant Centre & Feed Management

Oversee product feed accuracy and optimisation to support Shopping campaigns.
Troubleshoot feed issues and enhance feed quality based on platform best practices.

Video Asset Integration

Incorporate video creatives into Google Ads campaigns, including YouTube and Performance Max.
Work with creative teams to ensure alignment of video content with campaign goals.

Platform Expertise & Learning