Offer summary

Qualifications:

Proven experience in product marketing or related roles., Strong understanding of market research and customer segmentation., Excellent communication and storytelling skills., Bachelor's degree in marketing, business, or related field..

Key responsibilities:

Develop and execute go-to-market strategies for products.

Create marketing materials and support sales teams.

Analyze market data and customer feedback to inform product development.

Collaborate with product management and sales to align strategies.

Job description

About the company

Openprovider is an ICANN-accredited domain registrar and technology company founded in 2004 in Rotterdam, Netherlands. We are a fully-remote organisation with more than 100 team members spread across 20+ countries. Remote working means no office, no painful commuting, and no stressful traffic - all you need is yourself, a laptop, and a cup of coffee!

A diverse and inclusive organisation, we support a healthy work/life balance and are constantly looking for new ways to help the well-being of our people. We support a flexible schedule and are 100% performance and result-oriented. At Openprovider, we're not just a company; we're a mission-driven team dedicated to transforming the domain industry. We believe in providing a trusted digital identity to every business.

Our innovative approach is reshaping the industry from a traditional transactional model to a more customer-centric, subscription-based approach. We pay subscriptions for music, newspapers, and movies - why should domains be any different?

Come join us on our journey to create a trusted digital world.

About the role

We are looking for an experienced Product Marketing Manager who will create and deliver compelling narratives that showcase our product's unique value, engaging customers, attracting prospects, and aligning internal teams. You will drive business growth through strategic go-to-market (GTM) plans that capitalise on market opportunities.

We are full of ideas and energy. We are always on the lookout for new technology and innovative ways to represent Openprovider’s core values and bring our mission to life. We are relentless in our pursuit to deliver increasingly effective and engaging campaigns, articles, and webinars across all our platforms.

Key responsibilities

Regularly conduct and update market research.
Analyse customer feedback and product usage data.
Monitor competitor activities and strategies.
Create and refine customer segmentation models.
Develop messaging frameworks for different customer segments.
Position products to highlight unique value propositions and advantages.
Produce sales materials, including pitch decks, datasheets, and FAQs.[both internally and externally(for customers)]
Provide ongoing support and updates to sales and product teams.
Collaborate with product management to define feature priorities.
Gather and integrate customer feedback into product development and/or sales enablement.
Communicate roadmap updates to internal stakeholders.
Evaluate product performance and market alignment.
Identify gaps and opportunities for new products or enhancements.
Align portfolio management with strategic business objectives.
Collaborate with strategic sales to set and adjust pricing.
Analyse market pricing trends and customer price sensitivity.
Use pricing as a strategic tool in product positioning.
Provide customer insights and feedback to the product team.
Facilitate customer advisory boards or focus groups.
Provide strategic insights to guide long-term business decisions.
Publish regular reports or newsletters on market trends and innovations.