Google Ads Expert (OS 072425 PTGAE)

Position: Google Ads Expert
Number of hours: 20 hoursweek
Schedule: UK working hours

Tasks required:

• Develop and implement effective Google Ads strategies tailored to business goals.

• Conduct indepth keyword research to identify opportunities and target audience insights.

• Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.

• • Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.

  • Optimize ad copy, bidding strategies, and landing pages for better performance.

  • Conduct AB testing for ads, creatives, and targeting.

  • • Generate detailed reports on campaign performance and provide actionable insights.

    • Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.

    • Identify trends and recommend adjustments to improve ROI.

    • • Allocate and manage campaign budgets effectively to maximize return on investment.

      • Ensure spending aligns with overall marketing budget and financial objectives.

      • • Work closely with the content and design teams to develop highquality ad creatives.

        • Collaborate with stakeholders to align campaigns with broader marketing strategies and objectives.

        • • Other ad hoc tasks that would be assigned

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            Requirements:

            • Proven experience as a Google Ads Expert or similar role.

            • Recent, handson experience with Google Ads and Google Analytics is required.

            • Indepth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.

            • Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.

            • Experience with conversion rate optimization and AB testing.

            • Excellent communication skills and ability to present complex data in a clear manner.

            • Certification in Google Ads is a plus.

            • Experience with additional PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.

            • Basic knowledge of SEO and its interplay with PPC campaigns.

            • Familiarity with ecommerce platforms like Shopify, WooCommerce, or Magento.

            • A team player with a customeroriented approach

            • Selfdisciplined and organized; able to consistently perform with limited supervision

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              Additional Requirement:

              • Applicants must provide a portfolio or case study highlighting previous campaign strategies, performance metrics, and outcomes as part of their application.