Offer summary

Qualifications:

At least 3 years of experience in U.S.-based digital marketing or advertising agencies., Strong background in creating, managing, and optimizing paid social media campaigns., Proficiency in Facebook Ads Manager and Business Suite; experience with other platforms like TikTok, LinkedIn, and Google Ads is a plus., Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred..

Key responsibilities:

Develop and manage paid social media campaigns across multiple platforms.

Monitor and optimize campaign performance to meet goals.

Collaborate with creative teams to produce engaging ad content.

Analyze campaign data and generate performance reports with strategic insights.

Job description

This is a remote position.

Job Highlights:

Contract type: Independent Contractor
Schedule: 9:00 AM to 6:00 PM Downey, CA Time PST

Job Summary:

We are looking for an experienced and results-driven Social Media Advertising Specialist with a strong background in creating, managing, and optimizing ad campaigns — especially on Facebook and Meta platforms, but also across other major channels including Instagram, TikTok, LinkedIn, and Google.

The ideal candidate has 5+ years of U.S. agency experience, with a deep understanding of advertising strategy, paid social trends, and audience targeting. You’ll be responsible for planning, executing, and analyzing paid ad campaigns that drive engagement, conversions, and ROI.

Responsibilities:

Develop and manage paid social media campaigns across Facebook/Meta, Instagram, TikTok, LinkedIn, and other relevant platforms
Set up and optimize ad sets, audiences, and creative assets to meet performance goals
Monitor daily performance metrics and adjust budgets, bids, and targeting as needed to maximize ROI
Collaborate with content creators and design teams to develop high-performing ad creatives
Conduct A/B tests and conversion tracking to measure effectiveness and drive campaign improvements
Generate weekly and monthly performance reports, offering insights and strategic recommendations
Stay up-to-date with the latest trends, tools, and best practices in social media advertising
Assist in audience research, competitor analysis, and overall digital advertising strategy
Maintain a detailed understanding of client goals, target markets, and industry benchmarks

Requirements

3+ years of experience in a U.S.-based digital marketing or advertising agency, with a focus on paid social media
Proven track record of running and scaling Facebook/Meta ad campaigns
Proficient in Facebook Ads Manager and Business Suite
Experience with other platforms (e.g., TikTok Ads Manager, LinkedIn Campaign Manager, Google Ads) is a strong plus
Strong analytical and reporting skills using tools like Google Analytics, Meta Insights, and Excel/Sheets
Excellent communication and collaboration skills
Knowledge of pixel implementation, UTM tracking, and retargeting strategies
Creative mindset with a strong eye for engaging ad content and messaging
Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred

Benefits

Independent Contractor Perks:

HMO Coverage for eligible locations
Permanent Work from home
Immediate Hiring
Steady Freelance Job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_25212_JOB

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