B2B Content Marketing Manager

INDUSTRIAL is a twotime Best Places to Work, fourtime Inc. 5000 fastestgrowing company, and an awardwinning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, highimpact marketing solutions that drive measurable results through our two core business units—Industrial Strength Marketing (fullservice agency) and Industrial Studios (branded video, experiential, and manufacturingfocused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of fulltime and contract content creators. If you thrive on blending creativity with datadriven insights to shape the future of industrial marketing—and have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either inhouse or at an agency)—we’d love to meet you.

Key Responsibilities

1. Content Strategy & Planning

• Collaborate with Leadership: Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.
• Editorial Planning: Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.
• Research & Discovery: Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.
• Performance Metrics: Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide datadriven improvements.

• 2. Team Leadership & Expansion

  • Build & Manage Talent: Recruit, mentor, and retain a growing team of content professionals (inhouse and freelance) to meet evolving client needs.
  • Quality Oversight: Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.
  • Process Optimization: Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AIdriven solutions) to enhance efficiency and quality.
  • Resource Management: Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.

  • 3. Content Creation & Execution

    • HandsOn Writing: Develop your own content for select clients—ranging from blog articles and campaign landing pages to longerform pieces like white papers and eBooks.
    • Technical Storytelling: Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decisionmakers.
    • Creative Collaboration: Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce highimpact multimedia content (videos, live experiences, etc.).

    • 4. Distribution & Optimization

      • Channel Coordination: Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.
      • SEO Best Practices: Implement onpage SEO and keyword strategies to maximize visibility and lead generation.
      • Performance Analysis: Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.

      • 5. Innovation & Thought Leadership

        • Emerging Trends: Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.
        • Strategic Influence: Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.
        • Industry Expertise: Serve as a subject matter expert on industrialmanufacturing marketing, sharing insights and best practices internally and with clients.

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          Qualifications

          • 5+ years of content marketing experience, preferably in B2B, industrial, or manufacturingfocused sectors.
          • Demonstrated success in multichannel content strategy, from ideation to postcampaign analysis.
          • Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
          • Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
          • Proficiency in SEO principles, analytics tools, and marketing automation platforms.
          • Strong organizational and project management skills, with the ability to prioritize competing deadlines.
          • Familiarity with AIdriven content tools and openness to integrating new technologies into the content development process.
          • Experience working inhouse or at an agency serving industrial brands or B2B organizations is highly desired.

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            Why Join INDUSTRIAL?

            • Make a Meaningful Impact: We exist to help industrial and manufacturing businesses grow, and you’ll be instrumental in crafting the stories that fuel their success.
            • TeamCentric Culture: We’re dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.
            • Opportunities for Growth: Continuous learning is critical. You’ll have access to ongoing professional development, leadingedge marketing tech, and mentoring from top industry leaders.
            • Work with Purpose: As marketers and makers, we combine creativity with hardearned insights to help realworld industrial businesses thrive—helping them be better marketers and sellers of their products and services.
            • AwardWinning Workplace: Beyond being recognized as a twotime Best Places to Work and fourtime Inc. 5000 fastestgrowing company, we believe in having fun, celebrating wins, and supporting each other along the way.

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              How to Apply

              Please submit your résumé, a brief cover letter detailing your relevant B2Bindustrial content experience, and three (3) samples of your work (e.g., writing portfolio, campaign outcomes, case studies). We look forward to discovering how your leadership and content expertise can help INDUSTRIAL continue to deliver bestinclass results for our clients.

              INDUSTRIAL is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help redefine industrial marketing—and lead a growing content team—apply today!