Account Based Marketing Manager – Benelux

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Work set up: Remote/Hybrid - within region (Belgium, France, Luxembourg)

Our client, a global professional services firm, is seeking a Manager, Account-Based Marketing (ABM) Programs - Europe and LATAM to lead strategic marketing efforts across key accounts. This role supports business growth by executing 1:1 and 1:few ABM programs that drive client engagement and strengthen relationships. As part of the regional ABM Center of Excellence, the Manager will work closely with campaign, content, and digital teams, as well as external agencies, to deliver high-impact, consistent programs across regional and global markets.

What you will do:

• Plan and implement 1:1 and 1:few ABM programs aligned to regional and country business priorities, goals, and identified client needs, working closely with country marketing teams and collaborating with campaigns CoE and Divisions.
• Work with business leadership and ABM Director, EU and LATAM on the identification and prioritisation of key accounts and cluster campaigns based on client insights.
• Work with account teams, subject matter experts, and centers of excellence/agency partners where applicable to develop tailored messaging to position the organisation appropriately in the minds of stakeholders.
• Support the right ABM approach and tactics for global campaign and brand initiatives, leveraging existing marketing assets and programmes creatively to meet the specific needs of the account, as well as creating new account-specific content and campaigns.
• Set measurable objectives for ABM programs that align with global marketing KPIs and can be traced to demonstrate ABM adoption and performance in achieving business goals.
• Effective management of marketing budgets to execute ABM activities with a positive return on investment.
• Act on insight to ensure continued evolution and focus on building marketing-impacted pipeline.

• 5 years of experience in technology and/or business environments. Marketing, communications or online agency experience, or some mix thereof, required.
• A good understanding of multi-channel engagement data, behavioural data and predictive data, in order to leverage same for optimization of client engagement.
• Client-centric focus on understanding and translating the needs of the client to personalized ABM programs aligned to business goals and objectives.
• ABM industry training or accreditations would be beneficial but are not essential.
• Strong knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Commercial acumen – Understands business strategy and models, including the levers that make an organisation commercially successful. Able to understand the business model and drivers of ABM accounts.
• Collaboration – Has a collaborative style and builds relationships across teams to achieve objectives. Is able to give and receive feedback to improve team performance. Takes a customer-centric view, bringing together the organisation for the benefit of the client.
• Communication – Effective communication skills, written and verbal, to achieve specific objectives.
• Facilitation – Able to facilitate meetings and workshops to develop target outcomes. Uses open questions to encourage team members to share their views and expertise.
• Personal influence – Is able to communicate with impact and influence stakeholders at all levels in the organisation. Manages own energy levels, demonstrates empathy and uses active listening to quickly build rapport.
• Program management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to be flexible and independently meet deadlines.
• Action and results oriented.
• Exposure and understanding of different cultures and approaches.
• Ability to operate within a matrix environment.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.