At least 3 years of experience managing Google Ads campaigns., Experience working in a Google/PPC agency environment., Strong understanding of campaign structure, targeting, and optimization., Excellent written and spoken English skills..
Key responsibilities:
Manage and optimize various Google Ads campaigns including Search, Display, and Video.
Conduct keyword research and create negative keyword lists.
Write and test high-converting ad copy using A/B testing.
Analyze campaign performance and provide CRO recommendations.
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The Outline is a new kind of publication, built for the modern world. Our goal is to tell you the most fascinating stories about power, culture, and the future every single day — and to tell those stories in a truly different way.
Our client is a Sydney-based advertising and media technology agency founded in 2024. The company specialises in data-driven media planning and buying, combining traditional and digital channels to deliver impactful campaigns. With a strong focus on ethical data use, sustainability, and inclusivity, they uses proprietary AI tools to help brands connect with audiences while maintaining privacy and social responsibility.
About the Role:
We’re a boutique Sydney-based performance agency looking for a results-driven Google Ads Specialist to join our team. You'll work on paid media campaigns that blend smart strategy with creative execution, helping clients grow through effective digital advertising.
This is a full-time remote role for someone with hands-on experience working in a Google Ads agency environment.
Key Responsibilities
Manage and optimise Google Ads campaigns (Search, Display, Shopping, Video, Performance Max)
Conduct keyword research and build effective negative keyword lists
Write and test high-converting ad copy using A/B split testing
Set and adjust bidding strategies to hit campaign goals
Analyse and report on campaign performance
Provide landing page CRO recommendations to improve conversions
Required Skills & Experience
Minimum 3 years' experience managing Google Ads campaigns
Experience working in a Google/PPC agency environment
Strong grasp of campaign structure, targeting, and optimisation best practices
Familiarity with Quality Score, CTR, and other key performance metrics
Strong written and spoken English skills
Nice to Have
Experience with GA4, GTM, UTM tagging, and conversion tracking setup
Looker Studio (or Google Data Studio) dashboard experience
Familiarity with Meta, LinkedIn, or TikTok Ads
Basic HTML/JS/CSS for pixel troubleshooting
Experience working with Australian clients
Work Schedule
Full-time, remote
Must be available to work Sydney hours
Required profile
Experience
Level of experience:Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.