Offer summary

Qualifications:

Proven experience in running successful Meta and Google lead generation campaigns., Strong analytical skills to interpret campaign data and optimize strategies., Deep understanding of targeting, retargeting, and audience segmentation., Excellent English communication skills, both written and spoken..

Key responsibilities:

Develop and optimize paid advertising campaigns on Meta and GoogleAds.

Design campaigns focused on generating high-quality franchise leads.

Monitor and analyze campaign performance to maximize ROI.

Collaborate with the marketing team to create engaging ad content.

Job description

This is a remote position.

JOB SUMMARY:

We are looking for a Paid Advertising Specialist with a strong focus on lead generation through Meta (Facebook & Instagram) and Google Ads to support the franchise recruitment section of our business and acquired businesses. In this role, you will create and manage high-performing paid campaigns that generate quality leads, helping our clients expand their networks. The ideal candidate will also have B2B and B2C experience - driving leads will be essential for this role.

KEY RESPONSIBILITIES

Develop, implement, and optimise paid advertising strategies across Meta and GoogleAds platforms.
Design campaigns specifically focused on generating high-quality franchise leads.
Continuously monitor, analyse, and optimise campaigns to maximise ROI and meet client growth targets.
Manage client ad spend budgets.
Collaborate with the Digital Marketing Manager to produce engaging ad copy and visuals.
Prepare detailed performance reports and provide strategic recommendations for improvement.
Stay updated with the latest trends, tools, and best practices in digital advertising.

Requirements

SKILLS:

Proven experience in running successful Meta and Google lead generation campaigns, with a strong emphasis on B2B lead generation.
Strong analytical skills with the ability to interpret campaign data and adjust strategies accordingly.
A deep understanding of targeting, retargeting, and audience segmentation to drive conversions.
Experience in developing and managing B2B marketing strategies.
Strong English skills, both written and spoken.
An eye for creativity to design or advise on high-performing creative.

Benefits

Here at Access Offshoring, we believe in more than finding our clients the right candidate. We believe in the human perspective. We believe in our candidates and their dreams. We believe in finding the right role for you. We are committed to working for you as much as we work for our clients. Access Offshoring is dedicated to supporting business owners and we need your help. Transforming the way businesses operate, we connect great businesses with amazing offshore talent. We recognize that we often get more done in our own designed workspace, so Access Offshoring offers a complete work from home model. Yep – that’s right, 100% work from home. But wait there’s more. Here are just some of our benefits: