Brand and Content Marketing Lead

extra holidays - extra parental leave
Work set-up: 
Full Remote
Contract: 
Work from: 

Offer summary

Qualifications:

Proven experience in photo and video editing, brand storytelling, and digital design., Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve., Skilled in design tools like Photoshop, Illustrator, Canva, and Figma., Strong communication skills in English and understanding of narrative tone..

Key responsibilities:

  • Translate brand strategy into engaging storytelling across multiple channels.
  • Design and produce digital assets and multimedia content, including videos and visuals.
  • Maintain brand consistency and oversee content quality across platforms.
  • Utilize AI tools for content ideation, creation, and performance tracking.

Genesis Orthopedics & Sports Medicine logo
Genesis Orthopedics & Sports Medicine Health, Sport, Wellness & Fitness SME https://www.genesisortho.com/
11 - 50 Employees
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Job description

About Genesis Orthopedics & Sports Medicine

At Genesis Orthopedics & Sports Medicine, we believe that world-class orthopedic care should be accessible to everyone—regardless of insurance status. Rooted in justice, inclusion, and innovation, our mission is to reimagine musculoskeletal care: more human, more effective, more equitable.

Now, we’re looking for a creative power house to help us tell that story to the world.

The Role

We’re hiring a Brand and Content Marketing Lead to bring the Genesis brand to life through storytelling, design, and multimedia content. This is your chance to apply your creative talent to a mission with real-world impact—shaping a brand that’s redefining orthopedic care in underserved communities.

You’ll take creative direction and strategic oversight from our brand agency Ox Creates, then execute across a wide range of channels—from social media and video to email, events, and internal communications.

This is a full-time, offshore role requiring daily overlap with U.S. Central Time Zone hours. You’ll work closely with Genesis leadership and cross-functional teams to ensure all content aligns with our brand manifesto, resonates with our audiences, and reflects the noble profession of orthopedic surgery in a modern and accessible way.

Responsibilities

  • Translate strategy into storytelling: Bring Ox Creates' creative direction to life through high-quality content.
  • Design digital assets: Create engaging visuals for Instagram, LinkedIn, newsletters, and more.
  • Produce multimedia: Shoot and edit compelling videos—patient stories, team highlights, and behind-the-scenes content.
  • Own brand consistency: Maintain a polished, professional look across all channels—internal and external.
  • Leverage AI tools: Use AI for content ideation, copywriting support, and production acceleration.
  • Track performance: Monitor KPIs like impressions, content volume, and engagement to improve output.
  • Support internal storytelling: Create content for recruitment campaigns and staff engagement initiatives.

Requirements

  • Strong portfolio demonstrating photo and video editing, brand storytelling, and digital design.
  • Advanced proficiency in video editing (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
  • Proficiency in design software (e.g., Photoshop, Illustrator, Canva, Figma).
  • Comfort with emerging tools for AI-generated content and automation.
  • Excellent English communication skills and a deep understanding of narrative structure and tone.
  • Ability to work independently while taking direction from multiple stakeholders.
  • Strong organizational skills, with experience managing content calendars and project-based creative workflows.

Preferred
  • Experience working with U.S.-based healthcare or mission-driven brands.
  • Familiarity with social media analytics and tools like Meta Business Suite or Hubspot.
  • Ability to create or coordinate lightweight animations or motion graphics.

Benefits

  • Compensation paid directly in U.S. dollars.
  • You’re not just a designer—you’re a storyteller.
  • You bring ideas to life with beauty and clarity.
  • You understand how to balance professionalism and approachability in tone and visuals.
  • You take pride in producing high volumes of content without sacrificing quality.
  • You’re eager to help a growing healthcare organization make a lasting impact.

Required profile

Experience

Industry :
Health, Sport, Wellness & Fitness
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Communication
  • Creativity

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